How to Get Media Attention and Establish Yourself as an Expert

You’re really good at what you do, but oftentimes you feel like the best kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. 
As an expert in your field, you have a wealth of knowledge to share with clients. You know that other people would benefit greatly from your expertise. Unfortunately, you may feel as if you’re tapped out when it comes to reaching new clients, and you are struggling to get the word out about your business to showcase your expertise. 
If you find yourself in this situation, there is nothing to be ashamed of. This can happen to any entrepreneur regardless if they are already established business owners or just starting out. The important thing is that you identified that this is an issue and that you aim to take corrective action.  
You are in the right place because I am sharing the four steps to take in order to get more exposure for your skills and services and how to get in front of the right audience.  

Step 1: Create a media kit.

The first step to establishing yourself as an expert is to create a Media Kit. A Media Kit is a package of information assembled that introduces yourself and is generally used by individuals that want to gain some sort of media exposure. It is usually a PDF designed with multiple pages comprised of information about you, your expertise, and your services. 
Page 1 of your media kit
At the beginning of your Media Kit, it is important that you go into detail about your expertise and your knowledge in your niche so that media outlets know what you have to offer them and their audiences. 
On your very first page, you will also highlight the following:
  1. who your target audience includes
  2. a little bit about why you do what you do  
  3. the knowledge a listener or reader would gain from listening to you This is your first page in a nutshell. 
Page 2 of your media kit
Your second page can provide a bit more information about you and your background, but it should absolutely emphasize what qualifies you as an expert in your niche. 
When writing this section of your Media Kit, it is also important that you are relatable to your audience. You do this by not only talking about your successes, but also talking about the human, personal side of your business. For example, you can share some of the behind-the-scenes side of your business. 
Page 3 of your media kit
The next page of your Media Kit should speak to those whom you currently reach. This will be great to showcase if you have a large social media following or you lead a large community or LinkedIn group. 
This information is great to share as there are some media outlets that are also looking to reach a broader audience themselves so you will be mutually beneficial to each other. Even if your following and community are not large, you can still let media outlets know. Just be sure to include specific details that will resonate with your target audience such as gender, age-range, lifestyle, etc. 
Page 4 of your media kit
Another page to create within your Media Kit is a press page. Showcase any and all press that you have received. For example, if you have been featured in any magazine,  if you've written an article that's been published in the local magazine or national magazine, include these press links on your page. 
You can also share about partners that you have worked with and the projects in which you have collaborated. By doing this, you can also use your Media Kit to gain new partners. 
Page 5 of your media kit
Finally, (and this is so important), you need to ensure that you include your contact information:  your email, phone number, and website URL so that you can easily be contacted by outlets. 

Your media kit will improve with time.

Don’t worry or feel intimidated if you are only able to create two (2) pages at the moment. As time goes by, you will be able to create more pages based on your experiences. 
I have utilized all these tips for creating an amazing Media Kit, and if you would like a sample of my Media Kit you can check it out here. Also, if you would like to create your Media Kit yourself, you can do so using a free tool called Canva. Canva has a tons of templates to choose from, and you are able to customize each one to suit your brand. 

Step 2: Create a Speaker 1-Pager

The second step to establishing yourself as an expert is to create a Speaker 1-Pager. As the name suggests, this is a one-page document that summarizes who you are, and it should include the core topics and the clients to whom you speak. 
This 1-pager will also will include any public speaking you have done. So if you have been a guest speaker at an event or a speaker on a Podcast, you can include that in your Speaker One Pager. 
You can also include any expert writing, any insertions, or contributions you have made to any media outlets. The best part is that you can even include your Speaker 1-Pager in your Media Kit. 
Finally, your contact information should also be included on your speaker page. This one-pager is excellent to share if you want to become a guest speaker on a podcast without having to share your entire Media Kit. 
Need an example? Download my sample 1-pager when you join the NEW (FREE) SweetLife Community Online App

Step 3: Update Your Website 

Your next step in the process is to update your website with information from your Speaker 1-Pager and your Press Page. You will have created these in Step 1 so now it’s time to add this same info to your website. 
On these website pages, you can also add any social proof such as pictures or short video clips of you speaking on stage. You can even add short audio clips of you speaking on a Podcast show or snippets from articles you have written for media outlets.  A great tip is to ensure that you also add your Speaker 1-Pager as an actual document that can be easily downloaded and shared. 
And don’t worry if you do not have all this information as yet. You can update as you go along and gain more exposure. This is a constant work in process. 

Step 4: Become an expert resource

The very last step to positioning yourself as an expert is to become an expert resource through Help a Reporter Out. Help a Reporter Out is an online forum where you can become a source for reporters. When a reporter is looking for an expert to speak on a story or article they are writing, they will reach out to experts on this platform. 
Essentially, how this platform works is that once you are a member, you will receive an email notification stating the type of expert these reporters are looking for. You can respond to the relevant ones with your comments and knowledge. This is a great opportunity to gain more exposure if your knowledge is featured. More good news…becoming a member of this forum is free. 

Implementation is key.

More exposure and more clients…all business owners crave this, right?
You’ve now got the tools at your fingertips. Take the steps outlined above, use the examples I’m sharing, and get started on creating your own Media Kit.  
But don’t stop there. Send that kit to respective media outlets, add that info to your website, and go get on for some major exposure.
These steps are not only for a new business, but they are also for businesses that are ready to scale and expand. And they work.
And if you need more help, please join me and other business owners in the NEW (FREE) SweetLife Community Online App 
See you on the inside!

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