So you have decided to start your consultation business and for that, I commend you. You're an expert in your field so wanting to create your own business coaching others in this same area is a natural next step. But until you put have a plan and actually put that plan into action, it is only a thought. Let's change that today. I'm giving you the reliable, trustworthy steps to take to start your consulting business and start fast.
This goes without saying, but you need to ensure that you start a consulting business based on the skills that you are an expert in. This can be a skill or job that you have been doing for a number of years. No matter how basic it seems to you, there are business owners out there who do not know how to perform these business functions, and they need your expertise.
Choosing to coach a business based on a skill you already possess is key to getting your business off the ground fast. After you have decided on the service you want to provide, the next step is to make a list of three different markets that would benefit from knowing how to perform these skills. Note these are usually small to medium size businesses that could really benefit from your specialized, niche training.
Showcasing your expertise is key to building your client list. Now you may be wondering how to do this with a brand new consulting business. Well, the answer is simple, given that you are consulting in a niche that you have worked in for years, there will be colleagues or previous clients from your previous employer that can attest to your skills.
You can show up in a new consulting business with a reputation that you have earned in this niche. Utilize your years of experience you have providing this service in your previous job. Gather testimonials from clients and colleagues who can testify how great you were in previous positions you've held.
The purpose of this is to establish a track record of your performance and any and all information that supports your previous success.
Mine the data that proves you're an expert in your niche.
Another method you can use to showcase your expertise is to provide case studies. You can highlight the issues you have faced in the past and how you used your expertise to solve them. You may not be able to give the names of the specific clients you have worked with, but the step-by -step process you utilized to solve the issue will show that you are experienced in your field. Another added benefit for showing your reputation...your reputation will complement the fees you demand.
You are going to need to launch a high-quality website. This may even be a one-page website. A professional website will scream, "I deserve the fees my brand and experience demand."
In creating a high-quality website, your homepage should clearly state who you are, who you serve, and the problem you solve. Getting all this information is key to nailing a high-quality website.
Another tip to improving the quality of your website and grabbing your customers' attention is to incorporate videos on your website to help with branding. This can be a video playing in the background of your homepage. Ensure that you are incorporating videos that these potential clients can relate to. If these potential clients are able to relate to your video, they will more likely feel the need to work with you. If you are not able to incorporate video on your website, do ensure that you have at least some photography on your home page.
The last and extremely important element that your website should have is a very easy way for people to contact you. You can either have an online calendar that can be integrated with your site or a simple contact form.
Now that you know the three main steps needed to start your consulting business, I want to continue to make this a no-brainer by providing a timeline on how to get this all done within ten days. Let's focus on which tasks you should be doing and on what days.
Decide what expert knowledge you are going to offer or coach your clients on. Then create a framework or outline that will show step-by-step how your clients can achieve their desired results. Each business is different, and you may need to modify your coaching to suit that particular business, but it is important that you have a framework.
Email friends, colleagues, and clients to get testimonies. During this period you should also write about any issues you experienced working with your previous employer and how you were able to solve the issues as well as the specific steps you took. You are compiling your social proof on this day, and its quite possibly one of the most important steps in the process.
The easiest way to build a budget-friendly website is to build one on Squarespace. This is a great alternative if you do not have a website designer or if you have a small budget. The best part is that these sites will look absolutely amazing.
In this time frame, you should also work on making yourself available on social media. The niche that you are consulting in and the services you plan to coach on will dictate the social media platforms you will need to market your business. In most cases, you will need to have a LinkedIn business page. Having a LinkedIn Business page is a great platform to acquire clients.
Tell friends about what you are doing. I recommend that you do not start this step until you have completed your website. With a beautiful website and testimonials, your friends will be confident with making referrals for you or providing contacts to people who may need your services. Also start sharing your case studies and your testimonials on social media with friends, colleagues, and previous companies you have worked with. Make yourself visible.
You've got the exact steps to take to start your consulting business fast and in just 10 days. You've got a lot of work to do in the next ten days including how to determine what you should be provided as a service, how to choose the market to coach, and finally how to market yourself in order to secure clients.
After you get your business off the ground, remember: don't be afraid to sell your business and to continue to network. But most importantly, I want you to trust in the skills that you have and the demand for others to learn those skills.
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