The future is digital. A huge portion of buyers are online and this means that all businesses, big and small, should also be offering services in that online space. Now more than ever, there are buyers looking to buy services online. Even services they might not have been comfortable buying online just a year ago.
So if you own a brick and mortar business or you offer services face-to-face, you should be considering taking your business online. This also goes for businesses offering one-on-one services.
Moving services online provides the potential of reaching more clients. With an online business model, you can offer your services to multiple people at the same time. You will also have more time and location freedom. This will in turn improve your customer service.
But knowing that you want to take your business online is one thing; knowing HOW to do that is another. Maybe you don't know where to start.
I'm sharing a step-by-step guide on exactly how you can take your offline business online. Because there is a lot of noise to filter through, and I know all that information can be overwhelming. I want you to move forward with confidence knowing that the online business model you launch will be the right fit for your company.
Before I walk you through my step-by-step guide to move from offline to online, I want you to imagine what it would look like working with your clients in an online space. What would be your primary means of communication? This could be over the phone, through zoom, or creating prerecorded videos for them to watch at a later date. To help decide on your best course of action also take into account what your clients need. This is to help you get into the right mind frame. Now on to the steps.
Decide on which business model you want to launch in order to bring your offline business online. The following are the most common offers that will help you make the transition:
These are great options for you to establish your online presence as all you are doing is repackaging the expertise and resources that you already have within your company. It is also a great way to utilize and repurpose your assets. Let's look at each in more detail.
This model is about taking your established content and offering that as an online course. In other words, I want you to take things that you have created in your business and repackage them for an online offer.
This will save you tons of time and energy in the future than if you were creating this from scratch.
You can offer two different types of courses. The first one is an evergreen course. To create an evergreen course you would take your established content and turn them into prerecorded videos that can be purchased by multiple clients. It will also allow your clients to view this course at any time.
The second type of course you can create is a live online course. You will be taking your established content and teaching that material to your clients in a live online session.
This involves taking a group of people and coaching them live through a platform like Zoom. You can provide this service as a group or as a one on one service. You can also choose to coach for a one time special topic or continuous sessions. The delivery is ultimately up to you.
This involves taking your established content and delivering it to your clients on a monthly or quarterly basis. This is a great option for those companies that already have a community for their product and services. This is also an amazing way to connect with your customers as well as connect them with each other.
If you would like more details on these business models, you can download our free ultimate guide to business models by visiting www.aprilbeach.com/ultimateguide.
Once you have decided on your business model, you now need to organize your content. This involves pooling all assets needed from all over your business and consolidating them into your new online offer.
When developing your offer, you need to analyze what you have already created in your business as well as think about what you want to be known for.
Here is a quick tip: The easiest way to create an online offer is to develop it around what your clients want to know. So take a look at the most popular questions that your clients are asking you. Once you have that, you can take those answers and develop them into your course, coaching program, or membership program.
Creating a marketing funnel is the best way to attract new clients or to move your current client online. In order to attract your people to your marketing funnel, you need to give away something of value that solves a problem for your client.
Only then can you hope to gain their contact information in exchange. You also need to ensure that the free value you are offering tells your client how to solve a problem and that solution is also discussed in detail in your online service. Your free offer can either be a checklist or strategy sheet just to give you some ideas.
Your next step is to create a page on your website that includes a form where your clients can receive that free item. If you would like to learn more about creating marketing funnels and what free values you can offer, you can head over to one of our previous blog posts, for more details.
Finally, you need to create a marketing plan to share your message. Start by creating a welcome page for your established local clients to join you online. Your current clients should be the first to interact with your online offer as they as your biggest cheerleaders and will help your business grow.
Then you can aim to reach out to your cold audience. You can use social media, run ads, guest-host on podcasts, and attend online and offline networking events. You can take any approach as long as you get eyes on your marketing funnel.
The digital age is here, and all businesses need to offer services in an online space if looking to scale and survive...even if its a brick and mortar business. You know the potential that exists. Now go and develop your digital game plan from the steps you've been given here.
And if you are needing the extra help to get things moving in your business even faster, you can check out Your Signature Offer.
It's the no-nonsense method to creating an online service that will catapult your business to the next level and set you up as the undisputed leader in your niche.
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