SHIFT 2020:












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Join April Beach and other online business and marketing leaders.

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April Beach, Founder of The SweetLife Company™, Host of the SweetLife Business Podcast


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Sarah Tomes, Founder of Digital Otter, Award Winning Ad Strategist 


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Elizabeth McFadden, Founder of Novella Brandhouse, Award Winning Brand Strategist

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Nikki Rausch, Founder of Sales Maven, Award Winning Sales Strategist

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Create and launch your online offers, marketing and profit pivot plan.


There's no doubt the world and business has changed. If you aren't pivoting, your company is falling behind.



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3-Day Live Stream Business Coaching Event with Online Business Leaders, Creating Your Perfect Online Business Plan With You.

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Complete Done-For-You Marketing Kit Including Prewritten Video Scripts, Swipe Files, Sales Emails and More. 

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Live Coaching with April Beach and Team for 8 Weeks After The Live Event To Implement Your Plan With You.

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Unlimited Access To All Livestream Recordings, Coaching Sessions, Profit Plans, and Online Community

April Beach is a business development strategist who helps entrepreneurs and small businesses launch and scale online with her multi six-figure blueprint.  She’s a speaker, offer creation strategist, podcast host, and nonprofit founder. April has consulted entrepreneurs to launch and scale for 23 years and is the creator of the Lifestyle Business System™, host of the top-rated SweetLife Entrepreneur Podcast, founder of The SweetLife Company™, and has been featured by TODAY, MSNBC, in The New York Times, 5280 Magazine, Austin Women’s Magazine, and the Denver Business Journal for her expertise in business and entrepreneurship.


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1. First up, we'll work on your Shift Plan. What you need to pivot, how to be relevant, how can you protect your clients, cash flow, and how to profit right now.

2. We'll use a framework called The Bridge, to identify your prospect's top 3 dangers and design a clear roadmap through the chaos and out the other side. We'll also use this to protect your existing clients, showing them that you are hyper-relevant right now, and that they still need you and shouldn't cancel. 

3. Next, we'll take The Bridge, and use it as the cornerstone of your marketing and messaging in the coming weeks and months. Instead of being ignored or irrelevant, your message will be a lifeline for your prospects, mindful, encouraging, and you'll be able to generate leads, grow your list, and book new clients.

4. Then, we'll work on your offers, and reshape them for today's market. Chances are, you've been selling a Mercedes when people just want a Toyota. We'll build out your offer, and make you the go-to solution and so you can start selling confidently again.

5. One of the big mistakes entrepreneurs make is doing the right strategy at the wrong stage of business. I talk about this all the time on my podcast and it’s just as important as we create your Shift Plan. You'll know exactly what to do if you're a brand new business, going from offline to online, or an established online leader who wants to hold the lead.

6. You'll hear from Sarah Tomes, our Facebook and Instagram Ads expert. She’s a member too, and runs our sessions on how to market, how to build your ad campaigns, and what to do right now to authentically connect with your people.

7. You'll also hear from Elizabeth McFadden, brand messaging expert, Nikki Rausch, sales expert and other partners who will help you nail the right wording to connect with your clients and close sales now.

8. You’ll also get the inside scoop on what I’ve learned in top leadership meetings with thought leaders and entrepreneurs over the past few months including Todd Herman on how to position yourself right now against Maslow's Hierarchy so you're offering what people want, and Jeffrey Hayzlett from C-Suite on your role as a “business first responder”, and how you need to prime your business for the impending reset. 

9. Finally we'll create a 6 week Shift Plan for your business so you can be relevant, help more people, grow your list, make more money, and thrive in the next 30/60/90 days.

Any one of these things can move the needle immediately for your business, so we'll spend time planning your Shift and getting you traction in at least one of these areas.


We’ve also created a done for you SHIFT KIT with:

  • Pre-written video scripts
  • Social media swipe copy
  • Sales email templates
  • Sales DMs to chat with your to prospects
  • The Shift Offer creation template
  • Sales call cheat sheet steps
  • Live stream and video best practices
  • Your Shift Plan checklist
  • Easy set-up steps for Kajabi, Zoom and other tech


For the next few weeks to months, I’ll be working with small groups personally… and I only want to work with people who can implement, test, and report back on the results. When I open The SHIFT to everyone, the registration fee will be $2900. As part of this case study, you do not pay that. 


Here's how it will work...


Instead of dripping out content one week at a time, you'll get all of it in the beginning.


Then once a week for the next few months we'll get together as a group, talk about your SHIFT, your results, and brainstorm specific strategies for YOUR business.


I want to create great case studies from this group, so I'll be spending one on one time with you to make sure we maximize your results. 


The more you implement… the more I’ll work with you.


We’re going to be working closely together, so I’d like you to be sure you have 2-3 hours a week to dedicate to this over the next couple of months.


The total cost is $700 USD (or 3x $233 or 7x $100 - whatever works for you). 



  • You will create, launch, and sell their online offer (course, membership, coaching program, virtual event or similar goal).
  • You will leave with your 6 month online plan in hand, that leads your company into a solid re-growth when the economy resets. 
  • You will be able to take action, implement immediately, and know exactly what to do for tech. 
  • You will have immediate marketing and messaging in place to stay strong and lead. 


  • 3-Day Live Workshops hosted in Zoom (all recorded for playback)
  • Small group setting - only 50 businesses will be allowed
  • Downloads, resources, templates and software support will be given.
  • Only 1 registration required per business - up to 2 members may attend.
  • Weekly coaching and live support with April Beach for 8 weeks post livestream event (value $900)

We've made it so that every business can join.

10% goes to the nonprofit organizations we support, all day, every day, since 2011.

Easy Pay Option 1


x 7 payments



Easy Pay Option 2


x 3 payments



Easy Pay Option 3


1 time



Our guarantee: We know there are a lot of newbie business coaches with no solid experience taking your money online. We aren't them. Our team has been successfully consulting businesses for a combined 73 years and the strategies we teach are proven. We've also led companies through the last recession and we know how to help your business thrive in times of struggle. If you participate in day 1 of live coaching (5/4) and implement the strategies we teach, then decide Shift 2020 isn't for you, we'll refund your money in full that night. No worries.