The Shift 2020: Your Pivot Plan
Private case study group with April Beach to create your 2020 Shift Plan so that you remain relevant, sustain leadership, jump-start sales or continue sales, pivot your marketing, and connect authentically to build a bridge for your clients and your business.
With added Guest Expert workshops from:
- Sarah Tomes, Founder of Digital Otter
- Elizabeth McFadden, Founder of Novella Brandhouse
- Nikki Rausch, Founder of Your Sales Maven
What we’ll do…
1. First up, we'll work on your Shift Plan. What you need to pivot, how to be relevant, how can you protect your clients, cash flow, and how to profit right now.
2. We'll use a framework called The Bridge, to identify your prospect's top 3 dangers and design a clear roadmap through the chaos and out the other side. We'll also use this to protect your existing clients, showing them that you are hyper-relevant right now, and that they still need you and shouldn't cancel.
3. Next, we'll take The Bridge, and use it as the cornerstone of your marketing and messaging in the coming weeks and months. Instead of being ignored or irrelevant, your message will be a lifeline for your prospects, mindful, encouraging, and you'll be able to generate leads, grow your list, and book new clients.
4. Then, we'll work on your offers, and reshape them for today's market. Chances are, you've been selling a Mercedes when people just want a Toyota. We'll build out your offer, and make you the go-to solution and so you can start selling confidently again.
5. One of the big mistakes entrepreneurs make is doing the right strategy at the wrong stage of business. I talk about this all the time on my podcast and it’s just as important as we create your Shift Plan. You'll know exactly what to do if you're a brand new business, going from offline to online, or an established online leader who wants to hold the lead.
6. You'll hear from Sarah Tomes, our Facebook and Instagram Ads expert. She’s a member too, and runs our sessions on how to market, how to build your ad campaigns, and what to do right now to authentically connect with your people.
7. You'll also hear from our client Elizabeth McFadden, brand messaging expert and founder of Novella Brandhouse, who will help you nail the right wording to connect with your clients now.
8. You’ll also get the inside scoop on what I’ve learned in top leadership meetings with thought leaders and entrepreneurs over the past month including Todd Herman on how to position yourself right now against Maslow's Hierarchy so you're offering what people want, and Jeffrey Hayzlett from C-Suite on your role as a “business first responder”, and how you need to prime your business for the impending reset.
9. Finally we'll create a 6 week Shift Plan for your business so you can be relevant, help more people, grow your list, make more money, and thrive in the next 30/60/90 days.
Any one of these things can move the needle immediately for your business, so we'll spend time planning your Shift and getting you traction in at least one of these areas.
We’ve also created a done for you SHIFT KIT with:
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Pre-written video scripts
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Social media swipe copy
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Sales email templates
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Sales DMs to chat with your to prospects
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The Shift Offer creation template
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Sales call cheat sheet steps
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Live stream and video best practices
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Your Shift Plan checklist
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And easy set-up steps for Kajabi, Zoom and other tech
For the next few weeks to months, I’ll be working with small groups personally… and I only want to work with people who can implement, test, and report back on the results. When I open The SHIFT to everyone, the registration fee will be $2900. As part of this case study, you do not pay that.
Here's how it will work...
Instead of dripping out content one week at a time, you'll get all of it in the beginning.
Then twice a month for the next few months we'll get together as a group, talk about your SHIFT, your results, and brainstorm specific strategies for YOUR business.
I want to create great case studies from this group, so I'll be spending one on one time with you to make sure we maximize your results.
The more you implement… the more I’ll work with you.
We’re going to be working closely together, so I’d like you to be sure you have 2-3 hours a week to dedicate to this over the next couple of months.
The total cost is $700 USD (or 3x $233 or 7x $100 - whatever works for you).
Heres how to get started:
Choose your payment plan.
You'll immediately be redirected to a welcome page with a video from me and immediate steps to get started.
Questions? Ask away - [email protected]
