6 Steps to License Your Course, Training, Program, or Curriculum for Coaches, Speakers, Consultants, and Experts

licensing May 08, 2023
By April Beach 

Licensing can be a powerful way to grow your business by allowing other companies to distribute your courses, training programs, and curricula. If you're a coach, speaker, consultant, or expert looking to expand your reach, generate passive income, and build your brand, licensing might be the perfect solution. In this article, we'll guide you through the six essential steps to successfully license your content. And remember, our team at Licensing Launchpad is here to support you every step of the way.


Step 1: Identify Your Unique Intellectual Property

To begin, take inventory of the valuable resources you've already created, such as lessons, videos, quizzes, systems, processes, methods, SOPs, steps, trainings, and written content. Identify your long-term goals and consider how licensing can help you achieve those objectives. Need help pinpointing your unique intellectual property? Reach out to us at Licensing Launchpad for personalized guidance.


Step 2: Protect Your Ideas

It's crucial to safeguard your intellectual property with legal protection. Learn about copyrights, trademarks, and patents, and determine the best way to protect your course, training program, or curriculum. 


Step 3: Set Parameters for Using Your Course

Define the rules for using your content, such as duration, location, and fees. Create a parameters that outline the terms and conditions for your licensing agreement, ensuring both parties understand their responsibilities. If you're unsure about setting parameters, we’re here to help. Apply to work with us anytime. https://www.sweetlifeco.com/


Step 4: Promote Your Licensed Program

Promote your course or training program to potential licensees using various marketing channels, such as speaking, networking,  industry-specific events and business focused social platforms like LinkedIn (while you’re over there, connect with me on LinkedIn and drop a message).


Step 5: Sell 

When negotiating and finalizing the agreement, be prepared to discuss your parameters, listen to the potential licensee’s needs, and think outside the box. You may choose to add consulting or support workshops to help implement your materials. This is not necessary but could be a good option if it aligns with your professional and lifestyle goals. Once the terms are agreed upon, sign the contract to formalize the relationship. 


Step 6: Onboard and Deliver

Establish seamless delivery and communication channels to ensure your content is easily accessible to your licensees. Depending on where your content is being distributed, you may need to bring in a project manager to assure things go as planned. We give our clients template licensing project plans if you’re in need of assistance in this area. 


In a nutshell: 

Licensing your course, training program, or curriculum can be a game-changer for your business like it was for mine 14 years ago. By following these six steps, you'll be well on your way to expanding your reach, generating passive income, and building your brand. If you're ready to embrace the power of licensing and transform your expertise into a thriving, scalable, and impactful business, visit or low cost kick start training www.licensinglaunchpad.com or apply for our Licensing Accelerator, Amplify™.  Our team of experts is here to help you nail this next level of your business. 




90% There

The Lifestyle Business Blog

Get expert coaching and authentic insights on everything from building a 7 figure lifestyle business, to raising rad kids, midlife entrepreneurship, inspirational stories, marketing, offer building, technology, mindset and more. 

I'm so glad you're here. 

Xo, April