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3 Types Of Content Companies Line Up To License

Nov 28, 2022

If you’re an established business with a course or program and you want to scale - you may be considering licensing your material. You may already know the benefits of licensing your content and aware of the benefits of increased credibility, not to mention the financial benefits but you may still be wondering how 'content' is broken down and what exactly you can license.

Here we're sharing the 3 main types of content that companies pay for; Actual content, Assets and Completes.

Let's break it down;

Content

This is the content that people need to feed every distribution channel and include blogs, articles, emails, newsletters, images and videos.

Assets

This is the assets that people need in order to offer their services or run their businesses and include worksheets, blueprints, templates and forms.

Completes

Complete packages are complete systems that people need in order to offer a program, offer or...

How To License Your Course Content or Program

Nov 25, 2022

If you’re an established busines with a course or program and you want to scale - you may want to consider licensing your material.

Licensing is when your content, course or program is used by other businesses for them to grow and make money.

April Beach says ‘Licensing enables what I call exponential scalability’.

Want to know more benefits?

Aside from scalability and the financial benefits of scaling, licensing your content also demonstrates leadership in your niche and increases credibility which could lead to other opportunities.

But would it work for your business? There are 3 main models of licensing that a business can opt to do;

Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
Editable or white...

3 Types of Content that Companies Will Line Up to License From Your Online Business

Aug 31, 2021

If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:

What kind of content do companies want to license from an online business owner?

There are three types of content that companies will be interested to license from you. Let's dive in.

1: Actual Content

This is content that feeds every distribution channel.

Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.

It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.

2: Assets

Assets are anything that other companies need to support an end result or to add to their...

How to License Your Online Course, Program, or Content to Increase Profit and Revenue

Aug 18, 2021

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The benefits of licensing your online course, program, or content

Licensing can help to establish you as a leader in your industry/niche/area of expertise.

Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.

Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.

Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...