Expert Tips, Stories and Articles From April Beach, Very Well Vetted Friends and Status Quo Disruptors
If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:
What kind of content do companies want to license from an online business owner?
There are three types of content that companies will be interested to license from you. Let's dive in.
This is content that feeds every distribution channel.
Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.
It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.
Assets are anything that other companies need to support an end result or to add to their...
Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.
But you may be wondering what licensing actually is.
Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.
Licensing can help to establish you as a leader in your industry/niche/area of expertise.
Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...
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