Online Resources For Experts, Coaches, Speakers and Consultants

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...

In the ever-evolving world of coaching and consulting, making the shift from Business-to-Consumer (B2C) to Business-to-Business (B2B) can be a game-changer. Our latest podcast episode provides a roadmap for this transition, offering actionable steps for consultants and coaches looking to expand their impact and profitability.

Step 1: Identifying Readiness for Transition

Before diving into the B2B realm, assess your current business model's satisfaction level. Are you prepared to share your methods and intellectual property with a wider professional audience? This self-evaluation is crucial in determining your readiness for the shift.

Step 2: Developing a Certification Program

One of the key strategies is creating a training or certification program. This program should leverage your expertise to train other professionals in your field, turning potential competitors into your clients. It's about building a community of practice around your methodologies.

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If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them.  But let's begin with the most obvious:

What kind of content do companies want to license from an online business owner?

There are three types of content that companies will be interested to license from you. Let's dive in.

1: Actual Content

This is content that feeds every distribution channel.

Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.

It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.

2: Assets

Assets are anything that other companies need to support an end result or to add to their...

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

By April Beach 

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The Benefits of Licensing Your online Course, Program, or Content

1. Licensing can help to establish you as a leader in your industry/niche/area of expertise.
2. Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
3. Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
4. Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...

Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.

You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.

So, what IS working when it comes to lead magnets right now in 2021?

First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.

We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.

What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;

Entertaining Content

Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...

Building a 6-figure coaching business while working a 9-5 may seem impossible, but let me fill you in on a little secret; it isn’t impossible. 

In fact, it is 100% doable, and I recently got the chance to connect with Luisa Zhou who did exactly that. 

While I often discuss building an online coaching business almost daily on the SweetLife Podcast, I don’t always hit on how to do it while still working full time. 

Since I’ve never worked a 9-5 a day in my life, I felt that Louisa Zhou’s perspective on this subject would be invaluable.

About 6 years ago, Luisa took her skills from her then 9-5 and she transitioned those same skills into an insanely profitable online coaching business.

We chatted about the simple steps that you can take to start a coaching business, how to price your first services, and how to scale with a course. 

We also got into what not to do in the process.

The takeaways from my conversation with Luisa are powerful, and...