Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.
You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.
First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.
We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.
What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;
Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...
LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.
Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:
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