Email Marketing Software Every Company Should Have
Jun 15, 2020
You MUST have a business email.
Having a branded email extends past just having a custom email address with your domain name. You also need to ensure that the inside of your email is branded as well by including a professional signature. Your signature will include your name, title, email, telephone number, logo, and website address. This should be included in all your emails.
Another strategy that you can implement to simply things and organize your inbound emails is to consider having 2 or more business email addresses. The first one will be your primary branded email that sends out communications and personalized messages to business partners. This email can also be used to receive replies from those previous communications. This would be the email with [email protected]
It is imperative that your email marketing manager is strategically developed so that you are compliant, and you are not spamming people with irrelevant sequences that do not match the action they took when they visited your website or clicked on a link in your email.
You are way too busy serving your clients and dreaming up awesome ways to grow your business. You do not have time to be sitting there typing emails one by one to all your leads and clients. Therefore, it’s important to utilize the software that is available to us as business owners to create to build a deeper relationship with your audience.