Online Resources For Experts, Coaches, Speakers and Consultants

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my future endeavors?

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

I've...

Have you been thinking about planning your own team retreat for your online business but are wondering how to not only make it fun but also beneficial to your business?

Here are my top three tips for planning your next team retreat.

I'm a big advocate of creating opportunities for my global team to come together; the ideas that we produce, the energy we create, and, frankly, the love, respect, and admiration we show for each other are just amazing!

So here are the steps that I think can help you to make the time that you've invested in spending together even more productive and frankly so much more fun than you ever imagined.

Set a primary objective.

These are working retreats and so as a leader, it's important to set the primary aims and objectives;

• Where are we going?
• What are we focusing on?
• What are the goals of this particular short period of time together?

If you schedule for a five-day retreat, those five days are going to fly by in what feels like five hours so ...

What is a signature coaching offer? 

A leading offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a leading offer as it will propel your business in your market and in your niche. 

Join the upcoming Offer Engineering Live Masterclass here.

What a leading offer is and what it is not.

In order to gain the desired results from your leading offer, you need to ensure you are creating a true leading offer. In order to do that you need to know what a leading offer is and what it is not.

• A leading offer extracts your expertise.
• It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those losses.
• Your leading offe...

As we approach the end of the year many businesses aim to refocus in order to make their end of year goals. In our last article, I spoke about refocusing your business by resetting aspects such as your offer, your marketing, and lead generation systems as well as your internal systems. If you haven't read that, 6 Key Areas to Reset and Refocus Your Business This Fall, Part 1 head on over for full details before I go over the remaining tips.

These reaming tips will be looking more at you, the business owner. Now you may be wondering why we need to have a look at you. The answer is simple. You and other aspects of your life ultimately affect your business; therefore, it is equally important to analyze those as well. As the owner of the business, your mind, your connections, and your home and office life are key components to your success.

Refocus Your Mind

Without the right mindset, you won't be able to achieve your goals. According to Tony Robbins, your business success is 83%...

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a ...

You MUST have a business email.

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

• Business to Business companies
• Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
• Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill level.)
...

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s experience is differen...