Purpose-Driven, High-Profit Business Blog

Expert Tips, Stories and Articles From April Beach, Very Well Vetted Friends and Status Quo Disruptors

GET THE BLOG TO YOUR INBOX

6 Steps to Grow an Online Business and Build an Empire Without Paid Ads

Aug 24, 2021

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

 

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

Continue Reading...

How To Plan Your Next Team Retreat to Grow Your Online Business

Aug 12, 2021

Have you been thinking about planning your own team retreat for your online business but are wondering how to not only make it fun but also beneficial to your business?

Here are my top three tips for planning your next team retreat.

I'm a big advocate of creating opportunities for my global team to come together; the ideas that we produce, the energy we create, and, frankly, the love, respect, and admiration we show for each other are just amazing!

So here are the steps that I think can help you to make the time that you've invested in spending together even more productive and frankly so much more fun than you ever imagined.

 

Set a primary objective.

These are working retreats and so as a leader, it's important to set the primary aims and objectives;

  • Where are we going?
  • What are we focusing on?
  • What are the goals of this particular short period of time together?


If you schedule for a five-day retreat, those five days are going to fly by in what feels like five hours so...

Continue Reading...

What is a Signature Offer, Course or Program and Why Does Your Company Need One?

Oct 05, 2020

What is a signature offer? 

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

Join the upcoming Your Signature Offer™ Live Masterclass here.

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

  • A signature offer extracts your expertise.
  • It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those...
Continue Reading...

Key Areas To Reset and Refocus Your Business This Fall – Part 2

Sep 15, 2020

As we approach the end of the year many businesses aim to refocus in order to make their end of year goals. In our last article, I spoke about refocusing your business by resetting aspects such as your offer, your marketing, and lead generation systems as well as your internal systems. If you haven't read that, 6 Key Areas to Reset and Refocus Your Business This Fall, Part 1 head on over for full details before I go over the remaining tips.

 

These reaming tips will be looking more at you, the business owner. Now you may be wondering why we need to have a look at you. The answer is simple. You and other aspects of your life ultimately affect your business; therefore, it is equally important to analyze those as well. As the owner of the business, your mind, your connections, and your home and office life are key components to your success.

 

Refocus Your Mind

Without the right mindset, you won't be able to achieve your goals. According to Tony Robbins, your business...

Continue Reading...

How to Build Your First Digital Marketing Funnel

Aug 12, 2020

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...

Continue Reading...

How to Survive a Facebook or Instagram Hack on Your Business

Aug 03, 2020
As an entrepreneur, you know how important social media is to your business. It is a key element in your business operation that requires money and resources. And it’s no surprise that so many businesses host their online communities there. 
 
Social media is used to communicate and engage audiences as well as share details about your business to the world. Many businesses also use social media as a means of establishing themselves as experts in their field. So you can see how your social presence is everything in business. 
 
Now imagine waking up to discover that presence was gone. Imagine all your social content, gone. Your access to your community, gone. Your Facebook pixels, customer data, and contacts, all gone. And all in a single night. How would you react? 
 

Sharing from personal experience, here.

 
Unfortunately, that is what happened to us at the SweetLife Company, and I want to ensure this does not happen to you. But it is...
Continue Reading...

Email Marketing Software Every Company Should Have

Jun 15, 2020
 Email Marketing is the act of communicating or broadcasting a message to a group of current and/or prospective customers through email, and it's an important aspect of any business foundation.
 
It is used to build brand awareness, to build relationships, and to drive sales. It is a cost-effective way to get the word out about your business and your product offering quickly. 
 
Email Marketing should be utilized by all businesses no matter if the business is a traditional brick and mortar or online. And as foundational as this subject may seem, the sad truth is that many businesses are not utilizing email marketing and for those who do, they are not using it correctly.
 

You MUST have a business email.

The first aspect to utilize email marketing effectively in your business is to ensure that you have a branded business email. Your personal business email or branded email is an email address that carries the same name as your brand. This will include...
Continue Reading...

LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

 

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

 

  • Business to Business companies
  • Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
  • Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...
Continue Reading...

5 Steps To Launch Your Services Online: Group Coaching

Apr 06, 2020

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s...

Continue Reading...

How To Launch Your Services Online: Small Business Help

Mar 30, 2020

Small businesses are searching for help, and due to our new coronavirus economy, the world has seen an entire shift.  

People are noticing all the online opportunities and they are vast.  Pivoting to offer online services now is strategic and smart.

I’ve been consulting entrepreneurs, small businesses and corporations to create and launch digital  online services for over 12 years, and I want you to understand that online services are not default or second best. 

They’re a smart way to grow your business, reach more people, grow your profit, and expand your company’s capacity. 

This article is meant to do the following:

1. Open your eyes and open the doors to your online business opportunities

2. Help you choose how you’ll offer services online

3. Give you the steps to get started

There are so many options to serve your clients online, but the choices can be overwhelming and it’s hard to know where to start. 

Maybe you...

Continue Reading...
Close

90% There

The Lifestyle Business Blog

Get expert coaching and authentic insights on everything from building a 7 figure lifestyle business, to raising rad kids, midlife entrepreneurship, inspirational stories, marketing, offer building, technology, mindset and more. 

I'm so glad you're here. 

Xo, April