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Expert Tips, Stories and Articles From April Beach, Very Well Vetted Friends and Status Quo Disruptors

3 Types Of Content Companies Line Up To License

Nov 28, 2022

If you’re an established business with a course or program and you want to scale - you may be considering licensing your material. You may already know the benefits of licensing your content and aware of the benefits of increased credibility, not to mention the financial benefits but you may still be wondering how 'content' is broken down and what exactly you can license.

Here we're sharing the 3 main types of content that companies pay for; Actual content, Assets and Completes.

Let's break it down;

Content

This is the content that people need to feed every distribution channel and include blogs, articles, emails, newsletters, images and videos.

Assets

This is the assets that people need in order to offer their services or run their businesses and include worksheets, blueprints, templates and forms.

Completes

Complete packages are complete systems that people need in order to offer a program, offer or...

Getting Over the Fear of Hiring Team Members

Jun 23, 2021

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

How to Build Your First Digital Marketing Funnel

Aug 12, 2020

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...