Online Resources For Experts, Coaches, Speakers and Consultants

Scaling your business doesn't necessarily mean more time, more money, or more effort. It can be as innovative and effortless as leveraging content licensing—a strategy that’s changing the game for industry experts across the board. If you've ever wanted to amplify the reach of your wisdom and multiply your income without additional workload, listen in. Here's a roadmap to understanding and harnessing the magic of content licensing.

Who Is Content Licensing For?

Ideal for established coaches, consultants, speakers, and authors, content licensing can transform your hard-earned knowledge into a tool for exponential growth. If you possess unique trainings, programs, or methodologies, you’re sitting on a goldmine. Other companies are eager to distribute proven, valuable training without reinventing the wheel, and they're willing to pay for the privilege.

Why Should You Consider Licensing Your Content?

The benefits of this strategy are impressive. Content licensing...

In the ever-evolving world of coaching and consulting, making the shift from Business-to-Consumer (B2C) to Business-to-Business (B2B) can be a game-changer. Our latest podcast episode provides a roadmap for this transition, offering actionable steps for consultants and coaches looking to expand their impact and profitability.

Step 1: Identifying Readiness for Transition

Before diving into the B2B realm, assess your current business model's satisfaction level. Are you prepared to share your methods and intellectual property with a wider professional audience? This self-evaluation is crucial in determining your readiness for the shift.

Step 2: Developing a Certification Program

One of the key strategies is creating a training or certification program. This program should leverage your expertise to train other professionals in your field, turning potential competitors into your clients. It's about building a community of practice around your methodologies.

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Taking the leap into business-to-business (B2B) sales can be a daunting task, particularly if your experience has been primarily in business-to-consumer (B2C) sales. However, by understanding the key differences and strategies involved in B2B transactions, you can confidently navigate this new terrain and potentially close deals worth millions.

Understanding B2B and B2C

At its core, B2B involves selling your course or program licenses to an organization, with quantities ranging from 10 to 1000, depending on the size of the organization and their needs. Conversely, B2C sales involve selling individual seats to your courses or programs, typically to individual consumers.

Due to the larger conversations, higher stakes, and greater investments required, B2B sales often require a longer time to close compared to B2C sales. You will be dealing with multiple decision-makers within an organization, requiring a multi-tiered approach to the sales process.

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In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...