Online Resources For Experts, Coaches, Speakers and Consultants

Scaling your business doesn't necessarily mean more time, more money, or more effort. It can be as innovative and effortless as leveraging content licensing—a strategy that’s changing the game for industry experts across the board. If you've ever wanted to amplify the reach of your wisdom and multiply your income without additional workload, listen in. Here's a roadmap to understanding and harnessing the magic of content licensing.

Who Is Content Licensing For?

Ideal for established coaches, consultants, speakers, and authors, content licensing can transform your hard-earned knowledge into a tool for exponential growth. If you possess unique trainings, programs, or methodologies, you’re sitting on a goldmine. Other companies are eager to distribute proven, valuable training without reinventing the wheel, and they're willing to pay for the privilege.

Why Should You Consider Licensing Your Content?

The benefits of this strategy are impressive. Content licensing...

Content licensing is an innovative strategy that involves giving another company the ability to use or distribute your content. It's not about selling your content, but rather renting it. This means you retain ownership, while another organization benefits from the expertise and value your content offers. It's a concept not widely known in the broader business community, yet it holds substantial potential for those who embrace it.

The strategy is particularly relevant for established business subject matter experts, coaches, consultants, speakers and authors who have developed courses, trainings, or content over the years. These assets become even more valuable when shared through licensing. Imagine the time and effort it took to develop your unique processes and training programs. Other businesses recognize this value and, rather than starting from scratch, they prefer to leverage existing, proven content. Content licensing allows these businesses to tap into your expertise,...

For established coaches, consultants, and service-based entrepreneurs who have been diligently serving their clients and are now looking to significantly escalate their business revenue, the path to financial growth might seem challenging. However, with the right strategies, increasing sales rapidly can be achievable.  In this article we'll explore ten innovative and practical methods that have been proven to boost business income by $50,000 within just six weeks. These strategies are especially beneficial for professionals who already have a solid foundation in their business and are ready to take it to the next level.

1. Personalized Mentorship:

Offering one-on-one personalized mentorship can significantly impact your revenue. This method involves diving deep into the unique challenges and goals of each client, providing tailored guidance. To enhance the value, incorporate your personal success stories and failures, offering a transparent view that clients can learn...

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...

Building a Train the Trainer program goes beyond mere knowledge transfer; it's about equipping other professionals with the right tools and insights to effectively disseminate your unique expertise. This article draws from the core concepts discussed in April Beach's insightful guidance on creating a Train the Trainer program that’s both profitable and impactful.

1. Comprehensive Content Delivery

The foundation of a successful Train the Trainer program lies in the content. It's crucial to provide a thorough outline of your material, including detailed speaking topics for each benchmark in the program. Remember, a benchmark is a focused area of work, a segment that requires specific teaching or a module within the overall program. For each benchmark, ensure the trainers understand the ideal outcome or the end goal that participants should achieve.

2. Infusing Your Unique Thought Process

Your program's uniqueness comes from your thought process and expertise. It's...

1. Know Your Operational Costs

Start by understanding the costs involved in content licensing. This includes everything from software and platform fees to team management and distribution costs. Having a clear grasp of these expenses sets a solid foundation for your pricing strategy.

2. Calculate the ROI of Your Content

Determining the Return on Investment (ROI) is crucial. It's not just about the financial returns but also the intangible benefits like skill enhancement or lifestyle improvements that your content offers. Quantify these benefits to articulate the value proposition of your content effectively.

3. Choose the Right Pricing Strategy

Consider these two strategies:

• Bulk Pricing: Offer discounts based on...

In the dynamic world of consulting and coaching, scaling your business while maintaining work-life balance is a challenge many face. The "Method to Millions™" program, led by a renowned business strategist, offers a refreshing and effective approach to this challenge. This article delves into the key aspects of the program, aiming to provide a roadmap for consultants and coaches to scale their businesses successfully in 2024 and beyond.

Understanding Capacity and Inventory

The cornerstone of the "Method to Millions™" program is its focus on capacity and inventory. Often overlooked, capacity - the maximum limit of what your business can handle - is crucial for sustainable growth. The program emphasizes the importance of understanding what you're selling, be it programs, services, training, or courses, and assessing their capacity. This comprehensive inventory aids in grasping the potential reach and financial success of your offerings.

Offer...

1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a...

Introduction:

In the fast-paced world of entrepreneurship, having a solid methodology and framework is the secret sauce for achieving remarkable business growth. These two components act as guiding principles, helping entrepreneurs create a system that not only guarantees predictable, measurable results but also increases efficiency and scalability. In this article, we will explore the importance of having a methodology and framework, how they differ from each other, and how they can revolutionize your business. So, let's dive in!

The Significance of Methodology:

A methodology is a set of principles, tools, and processes designed to guide clients towards achieving specific transformational results. It serves as your unique coaching method, developed from your intellectual property, experiences, expertise, beliefs, systems, and processes. This technique or system is the key to getting tangible results for your clients, enabling them to experience the transformation they desire. With...

A quick reference guide for coaches and consultants looking to scale their business online. 

by April Beach

Are you a coach, consultant, or subject matter expert? This guide is for you. Today, we're simplifying two big terms that entrepreneurs can sometime confuse: 'offers' and 'products'. When you understand the difference, it’s like having a secret key to unlock your success. So, let's dive in. 

To watch the full training on YouTube, click HERE.

Offer vs Product: What's the Difference?

First things first, let's clear up some confusion. An 'offer' is what you're willing to provide, while a 'product' is the actual good or service. It sounds simple, but many people mix these up. Keep these definitions in your back pocket - they're going to be super important!

Offer = Your offer is what you’re willing to do and the parameters around your relationship serving your clients. Your offer is what makes people buy.

...