Online Resources For Experts, Coaches, Speakers and Consultants

1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a...

Introduction:

In the fast-paced world of entrepreneurship, having a solid methodology and framework is the secret sauce for achieving remarkable business growth. These two components act as guiding principles, helping entrepreneurs create a system that not only guarantees predictable, measurable results but also increases efficiency and scalability. In this article, we will explore the importance of having a methodology and framework, how they differ from each other, and how they can revolutionize your business. So, let's dive in!

The Significance of Methodology:

A methodology is a set of principles, tools, and processes designed to guide clients towards achieving specific transformational results. It serves as your unique coaching method, developed from your intellectual property, experiences, expertise, beliefs, systems, and processes. This technique or system is the key to getting tangible results for your clients, enabling them to experience the transformation they desire. With...

A quick reference guide for coaches and consultants looking to scale their business online. 

by April Beach

Are you a coach, consultant, or subject matter expert? This guide is for you. Today, we're simplifying two big terms that entrepreneurs can sometime confuse: 'offers' and 'products'. When you understand the difference, it’s like having a secret key to unlock your success. So, let's dive in. 

To watch the full training on YouTube, click HERE.

Offer vs Product: What's the Difference?

First things first, let's clear up some confusion. An 'offer' is what you're willing to provide, while a 'product' is the actual good or service. It sounds simple, but many people mix these up. Keep these definitions in your back pocket - they're going to be super important!

Offer = Your offer is what you’re willing to do and the parameters around your relationship serving your clients. Your offer is what makes people buy.

...

Are you an expert, coach, or consultant looking to sell your programs and make a significant impact? The thought of selling programs and licensing trainings may seem daunting, but fear not! There is a simple and effective plan that you can follow to achieve success. In this article, we will inspire and encourage experts like you by providing a step-by-step blueprint for selling programs. By embracing this blueprint, you can navigate the process with confidence, unlock new opportunities, and achieve your business goals.

Asset #1: The Impactful One Pager:

The first asset is the one pager, a concise yet impactful document that provides a high-level overview of your program. It serves as a snapshot of what your program offers, showcasing the problem it addresses, the benefits it brings, and the overall value it provides. The one pager should incorporate social proof, such as testimonials or data, to validate the program's effectiveness. It is an important tool for initiating...

It's no secret that gaining impressive media attention can grow your personal brand and your business.But how you gain that attention and the structure of your business that must be in place first are very important. 

There's much more to pitching press than simply landing a magazine article or appearing on television. We want to be sure that your entire business is ready to receive the press and media attention so you can profit from it. According to Brielle Cotterman, a publicity expert - 

Do you want to build a press worthy personal brand and have a strategy to create your foundation of celebrity?

In her interview on the Sweet life entrepreneur podcast Brielle dove into detail about how to go ahead about achieving these results in the foundation of celebrity. This is taking your entire business into account, not just your press pitch. It means thinking about how you’re showcasing your offers and your programs, and ensuring that your client...

It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness. 

But sometimes that's not enough, and to move our business on and more importantly up, we have to move into a 'Becoming known' strategy.

Here are 3 questions to get you started;

1. What do you want to be known for?
2. Why? What's the strategy?
3. Who do you need to be known to?

What do you want to be known for?

What does the next level of your business look like? and what is your role? are you wanting to move into a CEO role or are you wanting to pivot into a different area?  

Why? What is the strategy?

What are we trying to accomplish?  what changes do you want to make in your role or within your systems and strategies?  Are you wanting to make a new offer and be known for this new thing?

...

A whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for. 

"Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers."  April Beach.
 

8 steps of using the whiteboard sessions to turn leads into buys.

1. Pick a specific problem you're solving
2. Get your list excited
3. Schedule your session
4. Send out invites to the session and make it exclusive and special
5. Get your tech ready
6. Send lots of reminders
7. Host your event. Be the solution.
8. Make an offer

Now the KEY is how you work step 7 - while you're actually hosting the white board session.

This is what I suggest within my program;

Start by sharing like your philosophical genius and thoughts about the problem that you are solving. Position yourself as someone in the know.

Open the floor for others to share their issue with whatever...

It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.

"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company."  April Beach.

When you disqualify clients, you make more money, because the qualified clients you do accept have: 

1. better results with your programs
2. a deeper commitment to their own success

6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?  

1. How committed do they need to be? 
2. What time allotment do they need to have? 
3. What attitude do they need to show up...