Purpose-Driven, High-Profit Business Blog

If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them.  But let's begin with the most obvious:

What kind of content do companies want to license from an online business owner?

There are three types of content that companies will be interested to license from you. Let's dive in.

1: Actual Content

This is content that feeds every distribution channel.

Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.

It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.

2: Assets

Assets are anything that other companies need to support an end result or to add to their...

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The benefits of licensing your online course, program, or content

Licensing can help to establish you as a leader in your industry/niche/area of expertise.

Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.

Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.

Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...

Have you been thinking about planning your own team retreat for your online business but are wondering how to not only make it fun but also beneficial to your business?

Here are my top three tips for planning your next team retreat.

I'm a big advocate of creating opportunities for my global team to come together; the ideas that we produce, the energy we create, and, frankly, the love, respect, and admiration we show for each other are just amazing!

So here are the steps that I think can help you to make the time that you've invested in spending together even more productive and frankly so much more fun than you ever imagined.

Set a primary objective.

These are working retreats and so as a leader, it's important to set the primary aims and objectives;

• Where are we going?
• What are we focusing on?
• What are the goals of this particular short period of time together?

If you schedule for a five-day retreat, those five days are going to fly by in what feels like five hours so...

Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.

You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.

So, what IS working when it comes to lead magnets right now in 2021?

First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.

We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.

What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;

Entertaining Content

Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

What is a signature offer? 

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

Join the upcoming Your Signature Offer™ Live Masterclass here.

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

• A signature offer extracts your expertise.
• It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those...

One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.

Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families. 

And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.

But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.

The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage. 

How will writing a book...

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...