Lifestyle Business Blog

Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors


What Really is a Signature Offer or Program and Why Does Your Company Need One?

Oct 05, 2020

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 


What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

  • A signature offer extracts your expertise.
  • It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those losses.
  • Your signature offer is unique. That means you should be offering something to your clients...
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Three Steps To Take Your Offline Business Online

Sep 24, 2020

The future is digital. A huge portion of buyers are online and this means that all businesses, big and small, should also be offering services in that online space. Now more than ever, there are buyers looking to buy services online. Even services they might not have been comfortable buying online just a year ago.

So if you own a brick and mortar business or you offer services face-to-face, you should be considering taking your business online. This also goes for businesses offering one-on-one services.

Moving services online provides the potential of reaching more clients. With an online business model, you can offer your services to multiple people at the same time. You will also have more time and location freedom. This will in turn improve your customer service. 

But knowing that you want to take your business online is one thing; knowing HOW to do that is another. Maybe you don't know where to start.

I'm sharing a step-by-step guide on exactly how you can take your...

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How to Create Services That Sell Right Now

Sep 23, 2020

Generating sales is usually the driving force for many businesses. However, as markets change, your ability to provide and sell relevant products and services to your niche market becomes a constant struggle.

During this pandemic, this statement holds true...and maybe more than ever before. This is simply because people are more cautious about how they spend their money. Especially in the world where economies have been hit and incomes have been affected. Buyers are only focusing on the essentials of life.

With this change, I understand if the main concern on your mind right now is how to create services that sell right now. And if you are an established business struggling to get sales or you are getting sales, but you are considering scaling your business through online offers, this is for you. This information will also help you if you are a new business trying to determine their first service and trying to get an offer on the market that will sell right now.


Get to...

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How to Self Publish Your Book to Grow Your Business

Aug 19, 2020

One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.

Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families. 

And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.

But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.

The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage. 

How will writing a book...

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How to Build Your First Digital Marketing Funnel

Aug 12, 2020

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...

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How to Survive a Facebook or Instagram Hack on Your Business

Aug 03, 2020
As an entrepreneur, you know how important social media is to your business. It is a key element in your business operation that requires money and resources. And it’s no surprise that so many businesses host their online communities there. 
Social media is used to communicate and engage audiences as well as share details about your business to the world. Many businesses also use social media as a means of establishing themselves as experts in their field. So you can see how your social presence is everything in business. 
Now imagine waking up to discover that presence was gone. Imagine all your social content, gone. Your access to your community, gone. Your Facebook pixels, customer data, and contacts, all gone. And all in a single night. How would you react? 

Sharing from personal experience, here.

Unfortunately, that is what happened to us at the SweetLife Company, and I want to ensure this does not happen to you. But it is...
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What Is a Landing Page and Why Do You Need One?

Jul 27, 2020

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...

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4 Pitches To Land Your Dream Business Affiliates

Jul 20, 2020
“The fastest way to grow your business is to borrow someone else’s audience.”  Kathy Haan
This has to be one of my favorite business quotes of all time. Because it is so very true. And this is why I recommend starting a business affiliate partnership with another brand. 
But gaining affiliate partnerships is not easy, especially if you are trying to win a partnership with an industry leader. But don’t despair. You can definitely win your dream business affiliates if you take the right action. 
With these proven pitches shared here,  you will know how to pitch to your potential business affiliate partners effectively in order to win that much-desired partnership.

Where To Start? 

To ensure that your partnership is a mutually beneficial one, you need to find the right partner. If you have not already done so and you are not sure where to begin, you can read our previous blog post on how to find the right...
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How to Get Media Attention and Establish Yourself as an Expert

Jun 29, 2020
You’re really good at what you do, but oftentimes you feel like the best kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. 
As an expert in your field, you have a wealth of knowledge to share with clients. You know that other people would benefit greatly from your expertise. Unfortunately, you may feel as if you’re tapped out when it comes to reaching new clients, and you are struggling to get the word out about your business to showcase your expertise. 
If you find yourself in this situation, there is nothing to be ashamed of. This can happen to any entrepreneur regardless if they are already established business owners or just starting out. The important thing is that you identified that this is an issue and that you aim to take corrective action.  
You are in the right place because I am sharing the four steps to take in order to get...
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How To Use LinkedIn To Grow Your Business

Jun 08, 2020
LinkedIn is the best B2B social platform that exists. It is the leading platform for building personal networks and connections via word-of-mouth. Through these connections, LinkedIn provides businesses the ability to grow exponentially. The best part? This can all be done from the comfort of your office or home as you don't need to physically and/or personally attend events to find those high-quality connections and leads. 
Another advantage of this social platform is that it is a great way to strengthen your brand and make it highly visible. LinkedIn is an amazing, untapped platform that can generate high quality leads for your business if it is utilized properly.  But, many business owners are yet to fully dig into the benefits and power of LinkedIn.

Why Is LinkedIn A Great Resource To Grow Your Business? 

This has to do with the word-of-mouth benefits mentioned earlier. Given that this platform heightens human connections and strengthens your voice...
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Xo, April