If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer. If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.
“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results” - April Beach
There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer. Let’s break it down.
A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical...
A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche.
In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.
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