Purpose-Driven, High-Profit Online Business

The term business model refers to your plan for making a profit by the types products and services you sell. 

Aka: Your  business model is the way you serve your clients and make money

Examples of common business models for experts, coaches and consultants are coaching 1-1, coaching group, online courses, membership communities, masterminds, retreats, live virtual events, and more. 

Your business model can be different for each product in your offer suite, or you can create an offer roadmap that flows people to different levels within one offer and model.

Picking the right business model is fundamental in allowing you to live the life you want to live.  In oder to pick the right business model for you and your business, April suggests asking yourself these questions and answer them as if it was 5 years from now.

1. How many hours per week do I like to work (5 years from now)?
2. How do I really love to serve my clients?
3. Do I have others working for me, or a...

It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.

"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company."  April Beach.

When you disqualify clients, you make more money, because the qualified clients you do accept have: 

1. better results with your programs
2. a deeper commitment to their own success

6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?  

1. How committed do they need to be? 
2. What time allotment do they need to have? 
3. What attitude do they need to show up...

• Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
• Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
• Editable or white...

If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer.  If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.  

“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results”  - April Beach 

There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer.  Let’s break it down.

A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical...

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The benefits of licensing your online course, program, or content

Licensing can help to establish you as a leader in your industry/niche/area of expertise.

Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.

Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.

Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...

Have you been thinking about planning your own team retreat for your online business but are wondering how to not only make it fun but also beneficial to your business?

Here are my top three tips for planning your next team retreat.

I'm a big advocate of creating opportunities for my global team to come together; the ideas that we produce, the energy we create, and, frankly, the love, respect, and admiration we show for each other are just amazing!

So here are the steps that I think can help you to make the time that you've invested in spending together even more productive and frankly so much more fun than you ever imagined.

Set a primary objective.

These are working retreats and so as a leader, it's important to set the primary aims and objectives;

• Where are we going?
• What are we focusing on?
• What are the goals of this particular short period of time together?

If you schedule for a five-day retreat, those five days are going to fly by in what feels like five hours so...

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

What is a signature offer? 

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

Join the upcoming Your Signature Offer™ Live Masterclass here.

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

• A signature offer extracts your expertise.
• It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those...

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s...