Online Resources For Experts, Coaches, Speakers and Consultants

In the ever-evolving world of coaching and consulting, making the shift from Business-to-Consumer (B2C) to Business-to-Business (B2B) can be a game-changer. Our latest podcast episode provides a roadmap for this transition, offering actionable steps for consultants and coaches looking to expand their impact and profitability.

Step 1: Identifying Readiness for Transition

Before diving into the B2B realm, assess your current business model's satisfaction level. Are you prepared to share your methods and intellectual property with a wider professional audience? This self-evaluation is crucial in determining your readiness for the shift.

Step 2: Developing a Certification Program

One of the key strategies is creating a training or certification program. This program should leverage your expertise to train other professionals in your field, turning potential competitors into your clients. It's about building a community of practice around your methodologies.

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1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a...

A quick reference guide for coaches and consultants looking to scale their business online. 

by April Beach

Are you a coach, consultant, or subject matter expert? This guide is for you. Today, we're simplifying two big terms that entrepreneurs can sometime confuse: 'offers' and 'products'. When you understand the difference, it’s like having a secret key to unlock your success. So, let's dive in. 

To watch the full training on YouTube, click HERE.

Offer vs Product: What's the Difference?

First things first, let's clear up some confusion. An 'offer' is what you're willing to provide, while a 'product' is the actual good or service. It sounds simple, but many people mix these up. Keep these definitions in your back pocket - they're going to be super important!

Offer = Your offer is what you’re willing to do and the parameters around your relationship serving your clients. Your offer is what makes people buy.

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The term business model refers to your plan for making a profit by the types products and services you sell. 

Aka: Your  business model is the way you serve your clients and make money

Examples of common business models for experts, coaches and consultants are coaching 1-1, coaching group, online courses, membership communities, masterminds, retreats, live virtual events, and more. 

Your business model can be different for each product in your offer suite, or you can create an offer roadmap that flows people to different levels within one offer and model.

Picking the right business model is fundamental in allowing you to live the life you want to live.  In oder to pick the right business model for you and your business, April suggests asking yourself these questions and answer them as if it was 5 years from now.

1. How many hours per week do I like to work (5 years from now)?
2. How do I really love to serve my clients?
3. Do I have others working for me, or a...

It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.

"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company."  April Beach.

When you disqualify clients, you make more money, because the qualified clients you do accept have: 

1. better results with your programs
2. a deeper commitment to their own success

6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?  

1. How committed do they need to be? 
2. What time allotment do they need to have? 
3. What attitude do they need to show up...

• Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
• Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
• Editable or white...

If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer.  If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.  

“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results”  - April Beach 

There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer.  Let’s break it down.

A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical...

By April Beach 

Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.

But you may be wondering what licensing actually is.

Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.

The Benefits of Licensing Your online Course, Program, or Content

1. Licensing can help to establish you as a leader in your industry/niche/area of expertise.
2. Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
3. Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
4. Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...