Easy Licensing Offers

Discover easy licensing offers that every entrepreneur can do, regardless of your experience with licensing, length of time in business, and capacity. 
Licensing is a great way to scale your business and expand the work you've already done by allowing other companies to distribute your trainings, content, courses, systems, frameworks, or materials. The process of licensing may seem huge, especially when you've never done it before. But, you don't want to miss out on an opportunity to scale your business. 
Discover 3 easy licensing offers that will increase your profit with little sales time and effort. 
  1. Team up with your network: Offer one course or one module to another entrepreneur to add to their offer or program. By offering a single course or module from your training, you can allow fellow entrepreneurs to enhance their existing programs. While you still retain the rights and can sell your full course, this method lets you share a small segment, mutually benefiting both parties and reaching a wider audience.
  1. Turn your competition into your clients:  A brilliant strategy to capitalize on your existing content is to turn competitors into collaborators. Take the trainings you’re no longer pushing or content you’ve already created and license them to your competition.  If you have training content or programs that you've moved on from, consider licensing them to others in your field who offer similar services. Instead of letting valuable materials sit idle, especially those that have proven results over time, you can offer them to other coaches or experts. This not only generates additional revenue but also strengthens your position in the industry. By sharing proven tools and resources, you're not just recycling content, but you're also fostering cooperative relationships within your niche.
  2. License Your Trademark Expand your brand without overburdening yourself by licensing your trademark. This approach, distinct from franchising, lets others operate under your esteemed brand, offering them a "business in a box" model. By providing them access to your training resources, they can seamlessly deliver services under your brand. This method not only grows your team without the challenges of direct management or employment but also amplifies your profit and brand reach. Essentially, you're empowering others with tools for success while also magnifying your own impact.  

    Example: In 2007 I had a busy coaching business that was growing. I had reached capacity with 3 little kids but I wanted to make more money and expand the reach of my work, mission and trainings. So, I licensed the opportunity for other coaches to operate under my trademark. Within a year I had a network of coaches across the country and licensed locations in 8 states. But on top of the sales and increase, I had also created a community mastermind of amazing women who supported my brand and each other. My company gained notoriety and was featured in press and media nationwide. 

To listen to the podcast episode where April talks about the 3 things listed here, listen to Easy Licensing Offers here.


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