It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.
"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company." April Beach.
When you disqualify clients, you make more money, because the qualified clients you do accept have:
- better results with your programs
- a deeper commitment to their own success
6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?
- How committed do they need to be?
- What time allotment do they need to have?
- What attitude do they need to show up...