How To Structure Your Suite Of Online Offers: A Strategic Business Design Method™ by April Beach

Online services, courses, memberships, and coaching programs offer a fantastic avenue to scale businesses for established entrepreneurs. But the way you structure your suite of online offers can either boost or break your business. In this article, we will delve into the insights shared by April Beach on her Strategic Business Design Method™ and how it can help design your company to achieve long-term lifestyle and profit goals. This method warns against the risk of launching any program outside this strategic framework.

Step 1: Start with the End in Mind

The first step is to envision the future of your business. Consider what your average workday, week, or month would look like. Are you working directly with clients? Are you operating remotely or from a traditional office space? Who are your primary contacts? What non-work-related activities do you engage in? By answering these questions, you can build your own custom business model that aligns with your personal and professional goals. Grab April Beach's guide to assist you in this journey.

Step 2: Curate your Suite of Offers, Programs, Products

The next step is to curate a unique suite of offers, programs, and products under your brand. Consider the business models for each of these offers. You shouldn't be afraid to create a custom model and delivery system that meets your needs while providing transformational value to your clients. Your offer suite can include digital or physical products. Have you always wanted to write a book? Maybe it's time to put pen to paper.

Consider the potential profit forecast for each of your offers. What is the collective sum? Your suite of offers should be designed with a profitable and sustainable business model in mind.

Step 3: Determine what to Build Now

The final step is to identify what you need to start building right now. What will you launch in the next 30, 60, or 90 days to gain traction? This should ideally be a leading program that defines your brand and contributes significantly to your big-picture goal.

Once your leading offer is successfully launched and you've scaled your program delivery to reach your profit goal, you can start developing the next program in your offer suite.


Building your Dream Business

This Strategic Business Design™ process is the one that April uses when working with her clients. The aim is to lay out their dream business and create a concrete plan that will get them there. She warns against starting with statements like "I want to launch a course…", "I want to launch a membership…" without having a comprehensive Strategic Business Design™ Plan.

Without this plan, you risk just following what everyone else is doing, rather than creating a program that has a specific job and a custom business model designed to reach your long-term plans. Starting with a strategic plan can save you from years of building a company that does not align with your real ambitions and doesn't deliver the profits you need.


For more guidance on this process, download the Ultimate Guide To Online Business Models, or apply to work with April at


By following April's Strategic Business Design Method™, established entrepreneurs looking to scale can gain clarity on their offers and develop a comprehensive plan to meet their long-term lifestyle and profit goals. The process also provides a guideline on what to focus on at the moment. Now is the time to structure your suite of online offers effectively and build a business that aligns with your ultimate vision.


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