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6 Steps to Grow an Online Business and Build an Empire Without Paid Ads

Aug 24, 2021

We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.

An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.

She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.

 

Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?

I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.

I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.

...

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Getting Over the Fear of Hiring Team Members

Jun 23, 2021

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

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What is a Signature Offer, Course or Program and Why Does Your Company Need One?

Oct 05, 2020

What is a signature offer? 

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

Join the upcoming Your Signature Offer™ Live Masterclass here.

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

  • A signature offer extracts your expertise.
  • It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those...
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Email Marketing Software Every Company Should Have

Jun 15, 2020
 Email Marketing is the act of communicating or broadcasting a message to a group of current and/or prospective customers through email, and it's an important aspect of any business foundation.
 
It is used to build brand awareness, to build relationships, and to drive sales. It is a cost-effective way to get the word out about your business and your product offering quickly. 
 
Email Marketing should be utilized by all businesses no matter if the business is a traditional brick and mortar or online. And as foundational as this subject may seem, the sad truth is that many businesses are not utilizing email marketing and for those who do, they are not using it correctly.
 

You MUST have a business email.

The first aspect to utilize email marketing effectively in your business is to ensure that you have a branded business email. Your personal business email or branded email is an email address that carries the same name as your brand. This will include...
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LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

 

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

 

  • Business to Business companies
  • Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
  • Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...
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Xo, April