If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:
What kind of content do companies want to license from an online business owner?
There are three types of content that companies will be interested to license from you. Let's dive in.
This is content that feeds every distribution channel.
Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.
It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.
Assets are anything that other companies need to support an end result or to add to their...
We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.
An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.
She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.
Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?
I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.
I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.
Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.
You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.
First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.
We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.
What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;
Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...
In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.
Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.
So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?
I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.
As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...
As we approach fall, it marks the beginning of the fourth and final quarter of the year for many entrepreneurs. And fall is a great time to assess your business to find out if it is on the right track to hitting its end of year numbers.
Fall also marks a time for many business owners to revamp or tighten up their business strategy, especially after a relaxing summer. But this year has been different. This year has thrown us many curve balls and unexpected challenges.
This year has been especially challenging for many businesses that have managed to survive the last couple of months. Even with this survival, many businesses do not see a way to achieve their end of year financial target. But don't just accept things as they are.
As an entrepreneur, you’re fully responsible for the growth and success of your business. So if you are approaching the end of the year and you have not hit your financial benchmarks or any other goals for your...
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