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Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

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LinkedIn Ad Strategies to Increase B2B Sales

Jun 01, 2020

Determining Your LinkedIn Ad Budget 

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them. 
 
Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads. 
 
If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format. 
 
When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget. 
 

Sponsored Content Ads 

These are native ads that appear in your target audience’s news...
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LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

 

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

 

  • Business to Business companies
  • Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
  • Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...
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