It's no secret that gaining impressive media attention can grow your personal brand and your business.But how you gain that attention and the structure of your business that must be in place first are very important.
There's much more to pitching press than simply landing a magazine article or appearing on television. We want to be sure that your entire business is ready to receive the press and media attention so you can profit from it. According to Brielle Cotterman, a publicity expert -
Do you want to build a press worthy personal brand and have a strategy to create your foundation of celebrity?
In her interview on the Sweet life entrepreneur podcast Brielle dove into detail about how to go ahead about achieving these results in the foundation of celebrity. This is taking your entire business into account, not just your press pitch. It means thinking about how you’re showcasing your offers and your programs, and ensuring that your client...
If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:
What kind of content do companies want to license from an online business owner?
There are three types of content that companies will be interested to license from you. Let's dive in.
This is content that feeds every distribution channel.
Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.
It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.
Assets are anything that other companies need to support an end result or to add to their...
We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.
An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.
She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.
Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?
I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.
I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.
LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.
Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:
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