As a course creator, expanding your business and profit potential might be as simple as adding a couple more zeros to the price of your program. By licensing your course or training program to corporations, agencies, organizations, and other entrepreneurs, you can tap into a powerful and underutilized strategy for growth. This article will explore five common ways to package your online course or training program for sale to other companies and corporations, helping you unlock the potential of reaching hundreds or even thousands of people through a single buyer.
Are you an expert, coach, consultant, or speaker looking to take your business to the next level? Have you considered licensing your course or training to other companies, organizations, or even school districts? If not, you may be missing out on a massive opportunity for scalability and growth.
In a recent episode of the SweetLife Entrepreneur™ Podcast, April Beach, breaks down the steps to take your course from selling for $99 to $9,000, or even from $999 to $99,000.
The key to this transformation, she says, is not changing the course or the training itself, but rather changing the buyer.
Knowing the answers to these questions will help you identify potential buyers for your program.
If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:
What kind of content do companies want to license from an online business owner?
There are three types of content that companies will be interested to license from you. Let's dive in.
This is content that feeds every distribution channel.
Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.
It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.
Assets are anything that other companies need to support an end result or to add to their...
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Xo, April