In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.
Step 1: Evaluate Your Readiness for B2B
The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.
Step 2: Understanding Your Legacy and Future Goals
Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...