Lately, I’ve been talking a lot about marketing strategies...online and offline strategies.
And as business owners, we should always be looking for strategies and tools that will deepen our online skills.
That’s why I recently interviewed Melanie Fountain, a blog and Pinterest strategist, and we dug deep on how to best utilize this awesome platform.
And let me just begin by saying that I am not a Pinterest person. I may get on Pinterest five times a year. It's just not something I do on a regular basis.
Sadly, Pinterest isn’t something we have utilized as a company, either. I have had a Pinterest account, but it just hasn’t been a platform that we've focused on as a company.
Yet, I have always been shocked to check out my business Pinterest account and see the numbers. I’ve often thought, “Wow, this is a super engaged platform. I should be here more.”
But I wasn’t.
With only one week of...
Online strategies aren't working the way that they used to be working.
So what do you do when everything you’ve been told to do is failing?
And do you ever ask yourself the following questions:
I get it. In fact, recently my Facebook ads were denied.
I have a FB ads team of experts… marketing ninjas that know their shit - and our FB ads were stonewalled and not allowed to run.
The same ads that we’ve run for years to the same program. No shifty promises in the ads...nothing new, and nothing we could do to change it.
But that was okay because we have multiple ways we connect with our clients.
If you’ve followed all the online growth steps and nothing is bringing in business fast enough, you’re not alone.
There are thousands of new businesses struggling to be...
Let’s talk events, shall we?
Because the entrepreneurs out there who are hosting events are killing it! And I want you to be able to get in on that action, too.
Online businesses have had massive growth in the last few years with no end in sight. Great news, right?
But here’s the thing. With everything going on in the virtual space, people are missing personal connections.
In fact, your tribe is craving that connection that only comes with being in the same room as you, feeding off of your energy, and learning face-to-face.
I understand that this can be a huge, scary step for some of you out there. I also know that if you have a business, you’ve had to take some scary steps already.
Trust me when I tell you that I can totally relate.
My husband is the entertainer, not me.
He does the cooking, not me. He plans the hor dourves, not me. He rallies the troops, organizes the schedules, and makes sure the temperature in the room and...
Building a 6-figure coaching business while working a 9-5 may seem impossible, but let me fill you in on a little secret; it isn’t impossible.
In fact, it is 100% doable, and I recently got the chance to connect with Luisa Zhou who did exactly that.
While I often discuss building an online coaching business almost daily on the SweetLife Podcast, I don’t always hit on how to do it while still working full time.
Since I’ve never worked a 9-5 a day in my life, I felt that Louisa Zhou’s perspective on this subject would be invaluable.
About 6 years ago, Luisa took her skills from her then 9-5 and she transitioned those same skills into an insanely profitable online coaching business.
We chatted about the simple steps that you can take to start a coaching business, how to price your first services, and how to scale with a course.
We also got into what not to do in the process.
The takeaways from my conversation with Luisa are powerful, and...
I used to resent having a niche market. I got tired of only talking to the same people, interested in the same things... and I was craving more lives to help, more people coming my way, and more professional challenges.
Then, one day, I realized it's inadvertently hit gold... and that starting small was the way I was going to reach more people!
Cc: 2009 - I owned (and I mean owned) the maternity business consulting industry. I had built the only international consulting firm, strategically designed to coach businesses who market to new and expecting families. I had niched hard and was the go-to expert in this space. Corporations, healthcare firms and doulas from all over the world wanted my programs and business expertise. With no marketing and no ad spend, I had a thriving business that was making bank (that still thrives today!).
The one and only reason for my success?
I niched my target market so specifically... I owned it.
Becoming the go-to expert in one space allowed me...
Saturday is World Oceans Day
100% Sales from SweetLife Business System Program go to #surfriderfoundation today - and everyday!
(Yes! we do this 365 days a year actually!)
I grew up in a culture where life revolved around the ocean. When I was 6, my stepdad starting waking me at 5 am for #dawnpatrol We'd throw on our suits, grab our boards and bundle up in our sweats and Uggs, jump into the Jeep (top off) and drive into the foggy, dark California morning looking for the best waves.
As I got older I understood more about how the ocean affected everything we do and love. The good and the bad... and I learned how little most people actually know about it.
We'd watch newbie Hawaii tourists walking on the reefs and stealing her treasures, killing the water with oily lotions and leaving their garbage in the sand.
Many people love the idea of the ocean, more than the ocean itself. They love the sun, the water and the sunsets, but are not willing to sacrifice for her. They are takers, and...
When I launched my first company, it was taboo to work from home with kids. Despite the fact that the company and industry I was creating, were about women empowerment… I remember hiding in my Honda Odyssey, for a TODAY Show interview, so they couldn’t hear my 3 boys. The irony…
Today women are launching companies while raising awesome kids a thousand times over. But the brand of the “mompreneur” still brings immediate thoughts of crafty homebodies who dabble in MLMs while baking cookies. And nothing could be further from the truth.
This manifesto is for those who are building businesses while breastfeeding, launching brands from beaches, and creating movements from kitchen tables. It’s time to set the record straight.
I am a “lifestyle entrepreneur” . This means that I have intentionally built my business around time freedom, travel and the lives of my kids; their sports, school...
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