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What Is a Landing Page and Why Do You Need One?

Jul 27, 2020

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...

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