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Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

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LinkedIn Ad Strategies to Increase B2B Sales

Jun 01, 2020

Determining Your LinkedIn Ad Budget 

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them. 
 
Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads. 
 
If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format. 
 
When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget. 
 

Sponsored Content Ads 

These are native ads that appear in your target audience’s news...
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LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

 

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

 

  • Business to Business companies
  • Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
  • Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...
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How To Create An Affiliate Program To Sky Rocket Your Sales

May 18, 2020

What Is An Affiliate Program?

You may be looking for a new way to boost your sales and to grow your business without using paid advertising. If so, you should explore the option of creating an affiliate program.

An affiliate program is a partnership between a business and an affiliate partner in which the business makes arrangements to pay the affiliate a commission for every sale made from the affiliate's referral. In short, you find people to promote your product to their audience, and you pay those affiliates a percentage of the sales made.

You may also see terms such as also known as joint venture partners or JV used to refer to an affiliate. This type of business relationship will work for established companies as well as new entrepreneurs who would like to grow their business and generate sales.

 

Benefits of Creating An Affiliate Program For Your Business

Now you may be wondering how does creating an affiliate program fit into your overall marketing strategy for your...

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How to Launch Your Online Consulting Business in Just 10 Days

May 11, 2020

So you have decided to start your consultation business and for that, I commend you. You're an expert in your field so wanting to create your own business coaching others in this same area is a natural next step. But until you put have a plan and actually put that plan into action, it is only a thought. Let's change that today. I'm giving you the reliable, trustworthy steps to take to start your consulting business and start fast.

 

What are the steps to starting your consulting business?

 

Step 1: Choose a consulting niche that you are already experienced in

This goes without saying, but you need to ensure that you start a consulting business based on the skills that you are an expert in. This can be a skill or job that you have been doing for a number of years. No matter how basic it seems to you, there are business owners out there who do not know how to perform these business functions, and they need your expertise.

Choosing to coach a business based on a skill you...

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Easy Steps to Take to Create Videos for Your Courses, Webinar, or Trainings

May 04, 2020
Creating video content for your business is a great strategy to implement as it aids in engaging your audience, building brand awareness, and making your business stand out from the crowd. 
 
Video content is a great way to provide much-needed information, and it has proven to increase conversion rates by over 60%. It is also proven that video content is processed by the brain at a much faster rate than text information. Ultimately this means that people actually prefer watching videos and are much more likely to share your content. 
 
The bottom line is that if you have a product or service you need to be creating video content. Your next step then is to decide on how you need to go about doing that. I’m sharing a step-by-step process on how you can easily get started with creating your videos. I will also outline the type of video content you should be creating for business and the recommended tools needed to create each content type and where you can...
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Pivoting your Business to Stay Relevant

Apr 27, 2020

The current situation we are facing is an unprecedented time in our generation. With the emergence of this pandemic, we find that no one is left unscathed, and many are just trying to get to the other side. As a business leader, you have planned and planned, but no amount of planning could have prepared you for what has arrived. 

As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. 

How do you do this? The answer defies all things you’ve ever heard about marketing… 

 

Ditch the plan!

The business plan you have spent months in advance preparing and perfecting might have been excellent before the business environment changed. 

You need to change your business model in order to match the air of the room and to stay relevant to your customers. Simply put, you need to pivot your business.

Changes in the business environment are inevitable and unavoidable,...

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Should You Pivot Your Business Right Now?

Apr 20, 2020

Pivot is the hot word right now for all businesses, and for good reason. Every business owner that I have spoken with lately knows that if there has ever been a time to make a shift, IT’S RIGHT NOW.

This is also easier said than done. I get that, and that is why I am so compelled to help you make the short-term changes you may need to make right now in order to have long-term business success.

I know it isn’t that you are reluctant to pivot or shift.  It’s that you are probably wondering what to do. You may be feeling lost, stuck, or just plain scared of doing the wrong thing at the wrong time.

It comes down to this: YOUR MINDSET. Listen, you’ve heard this before, but your mindset truly is the driving force behind the success or failure of really anything that you go after in life.  

Knowing where you are in regards to your mindset is the first step in taking the action that will help you make the pivot you need to make in your...

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7 Steps To Optimize Your Facebook Business Page

Apr 13, 2020

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. 

Over 80% of small businesses we meet with don’t have the basics of their page set up.

And maybe you have a business, but you’ve really just been winging it when it comes to your Facebook business page. Then it’s time to optimize.

Because entrepreneurs who are missing the basics...well let’s just say that it could be costing them thousands. 

That’s why I recently chatted with Sarah Tomes, our in-house Facebook ads expert, and she delivered the 7 steps to take TODAY to be sure that your Facebook page is good to go. 

 

Set up your business Facebook page.

So the first step seems obvious, but some of the people that we talk to actually use their personal page as a business.

 Please don’t do this.

 While running your business from your personal page may not technically be against Facebook terms of...

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5 Steps To Launch Your Services Online: Group Coaching

Apr 06, 2020

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s...

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How To Launch Your Services Online: Small Business Help

Mar 30, 2020

Small businesses are searching for help, and due to our new coronavirus economy, the world has seen an entire shift.  

People are noticing all the online opportunities and they are vast.  Pivoting to offer online services now is strategic and smart.

I’ve been consulting entrepreneurs, small businesses and corporations to create and launch digital  online services for over 12 years, and I want you to understand that online services are not default or second best. 

They’re a smart way to grow your business, reach more people, grow your profit, and expand your company’s capacity. 

This article is meant to do the following:

1. Open your eyes and open the doors to your online business opportunities

2. Help you choose how you’ll offer services online

3. Give you the steps to get started

There are so many options to serve your clients online, but the choices can be overwhelming and it’s hard to know where to start. 

Maybe you...

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