Lifestyle Business Blog

Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

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What Really is a Signature Offer or Program and Why Does Your Company Need One?

Oct 05, 2020

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

 

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

  • A signature offer extracts your expertise.
  • It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those losses.
  • Your signature offer is unique. That means you should be offering something to your clients...
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Three Steps To Take Your Offline Business Online

Sep 24, 2020

The future is digital. A huge portion of buyers are online and this means that all businesses, big and small, should also be offering services in that online space. Now more than ever, there are buyers looking to buy services online. Even services they might not have been comfortable buying online just a year ago.

So if you own a brick and mortar business or you offer services face-to-face, you should be considering taking your business online. This also goes for businesses offering one-on-one services.

Moving services online provides the potential of reaching more clients. With an online business model, you can offer your services to multiple people at the same time. You will also have more time and location freedom. This will in turn improve your customer service. 

But knowing that you want to take your business online is one thing; knowing HOW to do that is another. Maybe you don't know where to start.

I'm sharing a step-by-step guide on exactly how you can take your...

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How to Create Services That Sell Right Now

Sep 23, 2020

Generating sales is usually the driving force for many businesses. However, as markets change, your ability to provide and sell relevant products and services to your niche market becomes a constant struggle.

During this pandemic, this statement holds true...and maybe more than ever before. This is simply because people are more cautious about how they spend their money. Especially in the world where economies have been hit and incomes have been affected. Buyers are only focusing on the essentials of life.

With this change, I understand if the main concern on your mind right now is how to create services that sell right now. And if you are an established business struggling to get sales or you are getting sales, but you are considering scaling your business through online offers, this is for you. This information will also help you if you are a new business trying to determine their first service and trying to get an offer on the market that will sell right now.

 

Get to...

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Key Areas To Reset and Refocus Your Business This Fall – Part 2

Sep 15, 2020

As we approach the end of the year many businesses aim to refocus in order to make their end of year goals. In our last article, I spoke about refocusing your business by resetting aspects such as your offer, your marketing, and lead generation systems as well as your internal systems. If you haven't read that, 6 Key Areas to Reset and Refocus Your Business This Fall, Part 1 head on over for full details before I go over the remaining tips.

 

These reaming tips will be looking more at you, the business owner. Now you may be wondering why we need to have a look at you. The answer is simple. You and other aspects of your life ultimately affect your business; therefore, it is equally important to analyze those as well. As the owner of the business, your mind, your connections, and your home and office life are key components to your success.

 

Refocus Your Mind

Without the right mindset, you won't be able to achieve your goals. According to Tony Robbins, your business...

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6 Key Areas To Reset and Refocus Your Business This Fall, Part 1

Sep 02, 2020

Why Reset and Refocus Your Business?

As we approach fall, it marks the beginning of the fourth and final quarter of the year for many entrepreneurs. And fall is a great time to assess your business to find out if it is on the right track to hitting its end of year numbers.

Fall also marks a time for many business owners to revamp or tighten up their business strategy, especially after a relaxing summer. But this year has been different. This year has thrown us many curve balls and unexpected challenges.

This year has been especially challenging for many businesses that have managed to survive the last couple of months. Even with this survival, many businesses do not see a way to achieve their end of year financial target. But don't just accept things as they are.

As an entrepreneur, you’re fully responsible for the growth and success of your business. So if you are approaching the end of the year and you have not hit your financial benchmarks or any other goals for your...

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How to Self Publish Your Book to Grow Your Business

Aug 19, 2020

One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.

Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families. 

And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.

But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.

The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage. 

How will writing a book...

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How to Build Your First Digital Marketing Funnel

Aug 12, 2020

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...

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How to Survive a Facebook or Instagram Hack on Your Business

Aug 03, 2020
As an entrepreneur, you know how important social media is to your business. It is a key element in your business operation that requires money and resources. And it’s no surprise that so many businesses host their online communities there. 
 
Social media is used to communicate and engage audiences as well as share details about your business to the world. Many businesses also use social media as a means of establishing themselves as experts in their field. So you can see how your social presence is everything in business. 
 
Now imagine waking up to discover that presence was gone. Imagine all your social content, gone. Your access to your community, gone. Your Facebook pixels, customer data, and contacts, all gone. And all in a single night. How would you react? 
 

Sharing from personal experience, here.

 
Unfortunately, that is what happened to us at the SweetLife Company, and I want to ensure this does not happen to you. But it is...
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What Is a Landing Page and Why Do You Need One?

Jul 27, 2020

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...

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4 Pitches To Land Your Dream Business Affiliates

Jul 20, 2020
“The fastest way to grow your business is to borrow someone else’s audience.”  Kathy Haan
 
This has to be one of my favorite business quotes of all time. Because it is so very true. And this is why I recommend starting a business affiliate partnership with another brand. 
 
But gaining affiliate partnerships is not easy, especially if you are trying to win a partnership with an industry leader. But don’t despair. You can definitely win your dream business affiliates if you take the right action. 
 
With these proven pitches shared here,  you will know how to pitch to your potential business affiliate partners effectively in order to win that much-desired partnership.
 

Where To Start? 

To ensure that your partnership is a mutually beneficial one, you need to find the right partner. If you have not already done so and you are not sure where to begin, you can read our previous blog post on how to find the right...
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