Lifestyle Business Blog

Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

SUBSCRIBE TO THE BLOG

Pivoting your Business to Stay Relevant

Apr 27, 2020

The current situation we are facing is an unprecedented time in our generation. With the emergence of this pandemic, we find that no one is left unscathed, and many are just trying to get to the other side. As a business leader, you have planned and planned, but no amount of planning could have prepared you for what has arrived. 

As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. 

How do you do this? The answer defies all things you’ve ever heard about marketing… 

 

Ditch the plan!

The business plan you have spent months in advance preparing and perfecting might have been excellent before the business environment changed. 

You need to change your business model in order to match the air of the room and to stay relevant to your customers. Simply put, you need to pivot your business.

Changes in the business environment are inevitable and unavoidable,...

Continue Reading...

Should You Pivot Your Business Right Now?

Apr 20, 2020

Pivot is the hot word right now for all businesses, and for good reason. Every business owner that I have spoken with lately knows that if there has ever been a time to make a shift, IT’S RIGHT NOW.

This is also easier said than done. I get that, and that is why I am so compelled to help you make the short-term changes you may need to make right now in order to have long-term business success.

I know it isn’t that you are reluctant to pivot or shift.  It’s that you are probably wondering what to do. You may be feeling lost, stuck, or just plain scared of doing the wrong thing at the wrong time.

It comes down to this: YOUR MINDSET. Listen, you’ve heard this before, but your mindset truly is the driving force behind the success or failure of really anything that you go after in life.  

Knowing where you are in regards to your mindset is the first step in taking the action that will help you make the pivot you need to make in your...

Continue Reading...

7 Steps To Optimize Your Facebook Business Page

Apr 13, 2020

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. 

Over 80% of small businesses we meet with don’t have the basics of their page set up.

And maybe you have a business, but you’ve really just been winging it when it comes to your Facebook business page. Then it’s time to optimize.

Because entrepreneurs who are missing the basics...well let’s just say that it could be costing them thousands. 

That’s why I recently chatted with Sarah Tomes, our in-house Facebook ads expert, and she delivered the 7 steps to take TODAY to be sure that your Facebook page is good to go. 

 

Set up your business Facebook page.

So the first step seems obvious, but some of the people that we talk to actually use their personal page as a business.

 Please don’t do this.

 While running your business from your personal page may not technically be against Facebook terms of...

Continue Reading...

5 Steps To Launch Your Services Online: Group Coaching

Apr 06, 2020

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s...

Continue Reading...

How To Launch Your Services Online: Small Business Help

Mar 30, 2020

Small businesses are searching for help, and due to our new coronavirus economy, the world has seen an entire shift.  

People are noticing all the online opportunities and they are vast.  Pivoting to offer online services now is strategic and smart.

I’ve been consulting entrepreneurs, small businesses and corporations to create and launch digital  online services for over 12 years, and I want you to understand that online services are not default or second best. 

They’re a smart way to grow your business, reach more people, grow your profit, and expand your company’s capacity. 

This article is meant to do the following:

1. Open your eyes and open the doors to your online business opportunities

2. Help you choose how you’ll offer services online

3. Give you the steps to get started

There are so many options to serve your clients online, but the choices can be overwhelming and it’s hard to know where to start. 

Maybe you...

Continue Reading...

Online Business Launch Tips and Revenue Streams

Mar 23, 2020
I know there is a rush to get online and launch a business.  I completely understand. And personally, I believe that an online business is one of the absolute best choices that someone can make. 
 
But I meet a lot of business owners who’ve worked hard to build the wrong kind of business.  And I don’t want that for you.
 
My intention is for you to move forward mindfully and in a smart way that works with your life, aligns with your brand, and establishes your business as a leader. 
 
Online businesses are the new frontier of entrepreneurship but that’s not telling you anything that you don’t already know. But you’ve got to know how to establish your business and how to position yourself strategically in the online space.
 
I don’t  want you to jump in blindly.  I don’t  want you to waste your time.  And time is money so don't waste your money.
 
With that in mind there are...
Continue Reading...

How To Keep Your Business Moving During COVID-19 (Corona) and Tools To Work From Home

Mar 16, 2020

COVID-19 (Corona) is threatening America and our friends across the world. It's starting to wreak havoc on supply chains, travel and food stores.... and this can be scary. But let's look for the opportunities in the chaos, and business growth in the trials.

 

You may be feeling a little unsure and uneasy as to how to navigate all of this. Rightfully so. Maybe you're questioning how to grow at a time like this, if growth is even possible, or how to simply continue with your current momentum. 

 

And as a business owner, you may be forced to operate a bit differently, but all of this has the potential to lead to a bigger bottom line.

 

You could actually be forced to tap into some big-time scaling opportunities, even if you have been reluctant to previously or simply hadn't planned to under these certain circumstances.

 

Incorporate New Tactics in Your Local Business

So how exactly do you continue with business as usual if you own a local business that...

Continue Reading...

How to Grow Your Business with Pinterest

Mar 09, 2020

Lately, I’ve been talking a lot about marketing strategies...online and offline strategies.

And as business owners, we should always be looking for strategies and tools that will deepen our online skills.

That’s why I recently interviewed Melanie Fountain, a blog and Pinterest strategist, and we dug deep on how to best utilize this awesome platform.

And let me just begin by saying that I am not a Pinterest person. I may get on Pinterest five times a year.  It's just not something I do on a regular basis.

Sadly, Pinterest isn’t something we have utilized as a company, either.  I have had a Pinterest account, but it just hasn’t been a platform that we've focused on as a company.

Yet, I have always been shocked to check out my business Pinterest account and see the numbers.  I’ve often thought, “Wow, this is a super engaged platform. I should be here more.”

But I wasn’t.  

Until now.

With only one week of...

Continue Reading...

Five Online Marketing Strategies You Can Count on When All Else Fails

Mar 02, 2020

Online strategies aren't working the way that they used to be working.  

So what do you do when everything you’ve been told to do is failing? 

And do you ever ask yourself the following questions: 

  • “Maybe it’s just me?” 
  • “What am I missing?”
  • “Why can’t I get any traction?”

I get it. In fact, recently my Facebook ads were denied. 

I have a FB ads team of experts… marketing ninjas that know their shit - and our FB ads were stonewalled and not allowed to run. 

The same ads that we’ve run for years to the same program.  No shifty promises in the ads...nothing new, and nothing we could do to change it. 

But that was okay because we have multiple ways we connect with our clients. 

Do you? 

If you’ve followed all the online growth steps and nothing is bringing in business fast enough, you’re not alone.

There are thousands of new businesses struggling to be...

Continue Reading...

4 Lies That Could Be Stopping You From Hosting Events That Grow Your Company

Feb 24, 2020

Let’s talk events, shall we?

Because the entrepreneurs out there who are hosting events are killing it!  And I want you to be able to get in on that action, too.

Online businesses have had massive growth in the last few years with no end in sight.  Great news, right?

But here’s the thing.  With everything going on in the virtual space, people are missing personal connections. 

In fact, your tribe is craving that connection that only comes with being in the same room as you, feeding off of your energy, and learning face-to-face.

I understand that this can be a huge, scary step for some of you out there.  I also know that if you have a business, you’ve had to take some scary steps already. 

Trust me when I tell you that I can totally relate.

My husband is the entertainer, not me.

He does the cooking, not me. He plans the hor dourves, not me. He rallies the troops, organizes the schedules, and makes sure the temperature in the room and...

Continue Reading...
Close

90% There

The Lifestyle Business Blog

Get expert coaching and authentic insights on everything from building a 7 figure lifestyle business, to raising rad kids, midlife entrepreneurship, inspirational stories, marketing, offer building, technology, mindset and more. 

I'm so glad you're here. 

Xo, April