Lifestyle Business Blog

Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

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Should Your Company Launch An Online Community or Group?

Jul 07, 2020

Do You Need to Create An Online Community?

An online community is a group or network of people who interact with each other virtually. When speaking about online communities, we are referring to communities and groups such as Facebook groups, LinkedIn groups, and Slack channels. Communities are extremely popular, and their popularity is increasing with time.

But what makes these online communities so popular? The answer is simple. These communities have the potential to offer immense business benefits. Some of these benefits of online communities include the following:

Drive brand awareness
Build brand loyalty
Increase sales opportunities
Generate leads
Collect customer reviews and testimonials
Provide continuous customer

With the myriad of benefits that these communities provide, you may be wondering: Do you need to create an online community or group for your followers, fans, and clients, and will the Return on Investment (ROI)...

How to Get Media Attention and Establish Yourself as an Expert

Jun 29, 2020

You’re really good at what you do, but oftentimes you feel like the best kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want.

As an expert in your field, you have a wealth of knowledge to share with clients. You know that other people would benefit greatly from your expertise. Unfortunately, you may feel as if you’re tapped out when it comes to reaching new clients, and you are struggling to get the word out about your business to showcase your expertise.

If you find yourself in this situation, there is nothing to be ashamed of. This can happen to any entrepreneur regardless if they are already established business owners or just starting out. The important thing is that you identified that this is an issue and that you aim to take corrective action.

You are in the right place because I am sharing the four steps to take in order to get...

Key Business Numbers Every Entrepreneur Should Know

Jun 22, 2020

As an entrepreneur, you probably began your business for a specific reason. Whether it be to gain financial freedom, to pursue your passion, or to be your own boss, every entrepreneur’s goal is the same.

Everyone aims to have a profitable business. But you need to have more than just the desire for success. You need to take action to ensure your business success because no one is going to do it for you.

Financial metrics can be a tough topic to address.

A key part of your success is knowing your financial numbers. In other words, you need to actively keep track of your financial metrics by doing some sort of bookkeeping or financial analysis. Keeping track and analyzing your finances is a necessary business operation whether you are a new or experienced business.

Now, how do you get control of your business finances? I recently had the opportunity to chat with Danielle Hayden, a financial planner for small businesses. She...

Email Marketing Software Every Company Should Have

Jun 15, 2020

Email Marketing is the act of communicating or broadcasting a message to a group of current and/or prospective customers through email, and it's an important aspect of any business foundation.

It is used to build brand awareness, to build relationships, and to drive sales. It is a cost-effective way to get the word out about your business and your product offering quickly.

Email Marketing should be utilized by all businesses no matter if the business is a traditional brick and mortar or online. And as foundational as this subject may seem, the sad truth is that many businesses are not utilizing email marketing and for those who do, they are not using it correctly.

You MUST have a business email.

The first aspect to utilize email marketing effectively in your business is to ensure that you have a branded business email. Your personal business email or branded email is an email address that carries the same name as your brand. This will include...

How To Use LinkedIn To Grow Your Business

Jun 08, 2020

LinkedIn is the best B2B social platform that exists. It is the leading platform for building personal networks and connections via word-of-mouth. Through these connections, LinkedIn provides businesses the ability to grow exponentially. The best part? This can all be done from the comfort of your office or home as you don't need to physically and/or personally attend events to find those high-quality connections and leads.

Another advantage of this social platform is that it is a great way to strengthen your brand and make it highly visible. LinkedIn is an amazing, untapped platform that can generate high quality leads for your business if it is utilized properly. But, many business owners are yet to fully dig into the benefits and power of LinkedIn.

Why Is LinkedIn A Great Resource To Grow Your Business?

This has to do with the word-of-mouth benefits mentioned earlier. Given that this platform heightens human connections and strengthens your voice...

LinkedIn Ad Strategies to Increase B2B Sales

Jun 01, 2020

Determining Your LinkedIn Ad Budget

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them.

Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads.

If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format.

When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget.

LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

Business to Business companies
Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...

How To Create An Affiliate Program To Sky Rocket Your Sales

May 18, 2020

What Is An Affiliate Program?

You may be looking for a new way to boost your sales and to grow your business without using paid advertising. If so, you should explore the option of creating an affiliate program.

An affiliate program is a partnership between a business and an affiliate partner in which the business makes arrangements to pay the affiliate a commission for every sale made from the affiliate's referral. In short, you find people to promote your product to their audience, and you pay those affiliates a percentage of the sales made.

You may also see terms such as also known as joint venture partners or JV used to refer to an affiliate. This type of business relationship will work for established companies as well as new entrepreneurs who would like to grow their business and generate sales.

Benefits of Creating An Affiliate Program For Your Business

Now you may be wondering how does creating an affiliate program fit into your overall marketing strategy for your...

How to Launch Your Online Consulting Business in Just 10 Days

May 11, 2020

So you have decided to start your consultation business and for that, I commend you. You're an expert in your field so wanting to create your own business coaching others in this same area is a natural next step. But until you put have a plan and actually put that plan into action, it is only a thought. Let's change that today. I'm giving you the reliable, trustworthy steps to take to start your consulting business and start fast.

What are the steps to starting your consulting business?

Step 1: Choose a consulting niche that you are already experienced in

This goes without saying, but you need to ensure that you start a consulting business based on the skills that you are an expert in. This can be a skill or job that you have been doing for a number of years. No matter how basic it seems to you, there are business owners out there who do not know how to perform these business functions, and they need your expertise.

Choosing to coach a business based on a skill you...

Easy Steps to Take to Create Videos for Your Courses, Webinar, or Trainings

May 04, 2020

Creating video content for your business is a great strategy to implement as it aids in engaging your audience, building brand awareness, and making your business stand out from the crowd.

Video content is a great way to provide much-needed information, and it has proven to increase conversion rates by over 60%. It is also proven that video content is processed by the brain at a much faster rate than text information. Ultimately this means that people actually prefer watching videos and are much more likely to share your content.

The bottom line is that if you have a product or service you need to be creating video content. Your next step then is to decide on how you need to go about doing that. I’m sharing a step-by-step process on how you can easily get started with creating your videos. I will also outline the type of video content you should be creating for business and the recommended tools needed to create each content type and where you can...

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Lifestyle Business Blog

Do You Need to Create An Online Community?

Financial metrics can be a tough topic to address.

You MUST have a business email.

Why Is LinkedIn A Great Resource To Grow Your Business?

Determining Your LinkedIn Ad Budget

Sponsored Content Ads

Should Your Company Be Advertising on LinkedIn?

What Is An Affiliate Program?

Benefits of Creating An Affiliate Program For Your Business

What are the steps to starting your consulting business?

Step 1: Choose a consulting niche that you are already experienced in