LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

• Business to Business companies
• Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
• Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...

What Is An Affiliate Program?

You may be looking for a new way to boost your sales and to grow your business without using paid advertising. If so, you should explore the option of creating an affiliate program.

An affiliate program is a partnership between a business and an affiliate partner in which the business makes arrangements to pay the affiliate a commission for every sale made from the affiliate's referral. In short, you find people to promote your product to their audience, and you pay those affiliates a percentage of the sales made.

You may also see terms such as also known as joint venture partners or JV used to refer to an affiliate. This type of business relationship will work for established companies as well as new entrepreneurs who would like to grow their business and generate sales.

Benefits of Creating An Affiliate Program For Your Business

Now you may be wondering how does creating an affiliate program fit into your overall marketing strategy for your...

The current situation we are facing is an unprecedented time in our generation. With the emergence of this pandemic, we find that no one is left unscathed, and many are just trying to get to the other side. As a business leader, you have planned and planned, but no amount of planning could have prepared you for what has arrived. 

As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. 

How do you do this? The answer defies all things you’ve ever heard about marketing… 

Ditch the plan!

The business plan you have spent months in advance preparing and perfecting might have been excellent before the business environment changed. 

You need to change your business model in order to match the air of the room and to stay relevant to your customers. Simply put, you need to pivot your business.

Changes in the business environment are inevitable and unavoidable,...

Pivot is the hot word right now for all businesses, and for good reason. Every business owner that I have spoken with lately knows that if there has ever been a time to make a shift, IT’S RIGHT NOW.

This is also easier said than done. I get that, and that is why I am so compelled to help you make the short-term changes you may need to make right now in order to have long-term business success.

I know it isn’t that you are reluctant to pivot or shift.  It’s that you are probably wondering what to do. You may be feeling lost, stuck, or just plain scared of doing the wrong thing at the wrong time.

It comes down to this: YOUR MINDSET. Listen, you’ve heard this before, but your mindset truly is the driving force behind the success or failure of really anything that you go after in life.  

Knowing where you are in regards to your mindset is the first step in taking the action that will help you make the pivot you need to make in your...

If you’ve created a Facebook Business Page, but you aren’t sure EXACTLY how to use it, you’re not alone. 

Over 80% of small businesses we meet with don’t have the basics of their page set up.

And maybe you have a business, but you’ve really just been winging it when it comes to your Facebook business page. Then it’s time to optimize.

Because entrepreneurs who are missing the basics...well let’s just say that it could be costing them thousands. 

That’s why I recently chatted with Sarah Tomes, our in-house Facebook ads expert, and she delivered the 7 steps to take TODAY to be sure that your Facebook page is good to go. 

Set up your business Facebook page.

So the first step seems obvious, but some of the people that we talk to actually use their personal page as a business.

 Please don’t do this.

 While running your business from your personal page may not technically be against Facebook terms of...

So maybe you are finding yourself in a place where your company is ready to scale, and you’ve reached capacity.

CONGRATULATIONS! 

This a great opportunity for you to continue to reach your established customers AND gain more customers by launching group group coaching services.

When talking about group coaching, it's important to differentiate. This is actually for those of you who want to host a group where each individual in the group has their own story and their own track. 

Your clients still all have similar goals, and you still have to outline expectations for any group you launch, but each person is creating their own reality out of the instruction that you are giving.

And I LOVE this topic because my favorite thing to do is to connect with people live in a group.

There's so much fire and passion that goes into this type of coaching session. And people start talking and inspiring each other. It is one of the best ways to coach people.

Every coach’s...

Small businesses are searching for help, and due to our new coronavirus economy, the world has seen an entire shift.  

People are noticing all the online opportunities and they are vast.  Pivoting to offer online services now is strategic and smart.

I’ve been consulting entrepreneurs, small businesses and corporations to create and launch digital  online services for over 12 years, and I want you to understand that online services are not default or second best. 

They’re a smart way to grow your business, reach more people, grow your profit, and expand your company’s capacity. 

This article is meant to do the following:

1. Open your eyes and open the doors to your online business opportunities

2. Help you choose how you’ll offer services online

3. Give you the steps to get started

There are so many options to serve your clients online, but the choices can be overwhelming and it’s hard to know where to start. 

Maybe you...

COVID-19 (Corona) is threatening America and our friends across the world. It's starting to wreak havoc on supply chains, travel and food stores.... and this can be scary. But let's look for the opportunities in the chaos, and business growth in the trials.

You may be feeling a little unsure and uneasy as to how to navigate all of this. Rightfully so. Maybe you're questioning how to grow at a time like this, if growth is even possible, or how to simply continue with your current momentum. 

And as a business owner, you may be forced to operate a bit differently, but all of this has the potential to lead to a bigger bottom line.

You could actually be forced to tap into some big-time scaling opportunities, even if you have been reluctant to previously or simply hadn't planned to under these certain circumstances.

Incorporate New Tactics in Your Local Business

So how exactly do you continue with business as usual if you own a local business that...