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Venturing into B2B sales can seem like a daunting task, but it doesn't have to be. With the right guidance and knowledge, this journey can open doors to incredible opportunities. The secret to mastering B2B sales lies in nurturing connections, especially with a key 'champion' in the organization you're engaging with. Let us be your trusted guides, making the process straightforward and enlightening. We're here to light the way, transforming the complexities of B2B sales into an empowering and rewarding experience. Now's the time to take action and step confidently into the world of B2B sales with us by your side.

In this article, we expand on our recent podcast episodes with B2B sales expert, Emily Hall. Emily works with our clients to sell their licensed courses and trainings and she says the first step is in understanding key players in the buying process. 

Understanding The Role of Your Champion

The 'champion' is an individual within an organization...

Taking the leap into business-to-business (B2B) sales can be a daunting task, particularly if your experience has been primarily in business-to-consumer (B2C) sales. However, by understanding the key differences and strategies involved in B2B transactions, you can confidently navigate this new terrain and potentially close deals worth millions.

Understanding B2B and B2C

At its core, B2B involves selling your course or program licenses to an organization, with quantities ranging from 10 to 1000, depending on the size of the organization and their needs. Conversely, B2C sales involve selling individual seats to your courses or programs, typically to individual consumers.

Due to the larger conversations, higher stakes, and greater investments required, B2B sales often require a longer time to close compared to B2C sales. You will be dealing with multiple decision-makers within an organization, requiring a multi-tiered approach to the sales process.

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As a consultant, coach, or subject matter expert, you've developed a training program that you're proud of and that has proven value for your clients. The next step in your business growth? Licensing your program. Licensing allows you to scale your program's impact and also offers another lucrative income stream. The key is knowing where to look for potential licensees. Here are the top sectors to consider according to our in house sales expert and founder of E+M Creative, Emily Hall. Hall has helped her clients close over 30M in deals in the past few years and her expertise in how to find buyers is invaluable. Here are some starting points to find your right licensees. 

Large Corporations: Your first port of call should be large corporations. Why? These entities frequently have substantial budgets earmarked for enhancing internal productivity and service delivery. If your training program can help them streamline their processes or improve their output, it could be an...

As a course creator, expanding your business and profit potential might be as simple as adding a couple more zeros to the price of your program. By licensing your course or training program to corporations, agencies, organizations, and other entrepreneurs, you can tap into a powerful and underutilized strategy for growth. This article will explore five common ways to package your online course or training program for sale to other companies and corporations, helping you unlock the potential of reaching hundreds or even thousands of people through a single buyer.

1. Straight License - Walk Away
   

   This approach involves licensing your online course or training program to another company for a one-time fee (with ongoing renewals). In this model, the buyer receives the rights to use your content, and you walk away with the revenue from the transaction. This method is ideal for course creators who want a simple, hands-off approach to licensing their content without the need for...

Introduction

As a leading expert in licensing programs, I have helped countless entrepreneurs unlock new levels of growth and success for their businesses. But it wasn't always that way for me.

14 years ago, I was struggling to keep up with the demands of my business, constantly derailed by unexpected events and overwhelmed by the never-ending to-do list. It wasn't until I learned to streamline my business and focus on the tasks that generated the most revenue that I started to see real progress.

One of the key strategies I discovered was the power of licensing my training programs. It allowed me to leverage the expertise of other companies who had established networks and distribution channels, reaching a much wider audience than I could have ever done on my own. Through trial and error, I learned the ins and outs of licensing programs and have since become a sought-after expert in this field. I've helped entrepreneurs across industries to unlock new revenue...

Licensing can be a powerful way to grow your business by allowing other companies to distribute your courses, training programs, and curricula. If you're a coach, speaker, consultant, or expert looking to expand your reach, generate passive income, and build your brand, licensing might be the perfect solution. In this article, we'll guide you through the six essential steps to successfully license your content. And remember, our team at Licensing Launchpad is here to support you every step of the way.

Step 1: Identify Your Unique Intellectual Property

To begin, take inventory of the valuable resources you've already created, such as lessons, videos, quizzes, systems, processes, methods, SOPs, steps, trainings, and written content. Identify your long-term goals and consider how licensing can help you achieve those objectives. Need help pinpointing your unique intellectual property? Reach out to us at Licensing Launchpad for personalized guidance.

Are you an expert, coach, consultant, or speaker looking to take your business to the next level? Have you considered licensing your course or training to other companies, organizations, or even school districts? If not, you may be missing out on a massive opportunity for scalability and growth.

In a recent episode of the SweetLife Entrepreneur™ Podcast, April Beach, breaks down the steps to take your course from selling for $99 to $9,000, or even from $999 to $99,000.

The key to this transformation, she says, is not changing the course or the training itself, but rather changing the buyer.

April says that the first step towards licensing your program is understanding its value: 

• What problem does your course solve?
• What is the benefit to the consumer?

Knowing the answers to these questions will help you identify potential buyers for your program.

Next, determine what parts of your program are available for sale:

• Can the entire program be licensed, or just certain...

• Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
• Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
• Editable or white...

If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them.  But let's begin with the most obvious:

What kind of content do companies want to license from an online business owner?

There are three types of content that companies will be interested to license from you. Let's dive in.

1: Actual Content

This is content that feeds every distribution channel.

Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.

It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.

2: Assets

Assets are anything that other companies need to support an end result or to add to their...