Lifestyle Business Blog

Expert Tips, Stories and Articles From April Beach and Very Well Vetted Friends and Status Quo Disruptors

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How to Survive a Facebook or Instagram Hack on Your Business

Aug 03, 2020
As an entrepreneur, you know how important social media is to your business. It is a key element in your business operation that requires money and resources. And it’s no surprise that so many businesses host their online communities there. 
 
Social media is used to communicate and engage audiences as well as share details about your business to the world. Many businesses also use social media as a means of establishing themselves as experts in their field. So you can see how your social presence is everything in business. 
 
Now imagine waking up to discover that presence was gone. Imagine all your social content, gone. Your access to your community, gone. Your Facebook pixels, customer data, and contacts, all gone. And all in a single night. How would you react? 
 

Sharing from personal experience, here.

 
Unfortunately, that is what happened to us at the SweetLife Company, and I want to ensure this does not happen to you. But it is...
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What Is a Landing Page and Why Do You Need One?

Jul 27, 2020

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...

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4 Pitches To Land Your Dream Business Affiliates

Jul 20, 2020
“The fastest way to grow your business is to borrow someone else’s audience.”  Kathy Haan
 
This has to be one of my favorite business quotes of all time. Because it is so very true. And this is why I recommend starting a business affiliate partnership with another brand. 
 
But gaining affiliate partnerships is not easy, especially if you are trying to win a partnership with an industry leader. But don’t despair. You can definitely win your dream business affiliates if you take the right action. 
 
With these proven pitches shared here,  you will know how to pitch to your potential business affiliate partners effectively in order to win that much-desired partnership.
 

Where To Start? 

To ensure that your partnership is a mutually beneficial one, you need to find the right partner. If you have not already done so and you are not sure where to begin, you can read our previous blog post on how to find the right...
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4 Steps To Land Any Business Affiliate Partnership You Want

Jul 13, 2020

Tapping into someone else’s audience and developing affiliate partnerships is a great way to gain exposure for your services. Although this business model can be utilized by anyone, it is ideal for those just launching their business. This model will also work for those who have a new product to promote or those who are entering a new market.

If this piques your interest and seems like a viable option for growth (because it is), then begin by answering the following questions:

  • How do I get the business I want to work with to promote my services?
  • How can I find businesses to network with to get my business off the ground?

Maybe this strategy has been on your radar, but you are yet to land your first business partner or would like to increase your success rate. I am sharing the step-by-step process on how to land any business affiliate partnership you want.

These are the same proven strategies I’ve been teaching since 2008 which landed me partnerships with...

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Should Your Company Launch An Online Community or Group?

Jul 07, 2020

Do You Need to Create An Online Community?

An online community is a group or network of people who interact with each other virtually. When speaking about online communities, we are referring to communities and groups such as Facebook groups, LinkedIn groups, and Slack channels.  Communities are extremely popular, and their popularity is increasing with time. 
 
But what makes these online communities so popular? The answer is simple. These communities have the potential to offer immense business benefits. Some of these benefits of online communities include the following:
 
  • Drive brand awareness
  • Build brand loyalty 
  • Increase sales opportunities 
  • Generate leads
  • Collect customer reviews and testimonials
  • Provide continuous customer 
 
With the myriad of benefits that these communities provide, you may be wondering: Do you need to create an online community or group for your followers, fans, and clients, and will the Return on Investment (ROI)...
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How to Get Media Attention and Establish Yourself as an Expert

Jun 29, 2020
You’re really good at what you do, but oftentimes you feel like the best kept secret. A handful of people know your worth, but not enough to get the credibility you need to reach the profit and business growth you want. 
 
As an expert in your field, you have a wealth of knowledge to share with clients. You know that other people would benefit greatly from your expertise. Unfortunately, you may feel as if you’re tapped out when it comes to reaching new clients, and you are struggling to get the word out about your business to showcase your expertise. 
 
If you find yourself in this situation, there is nothing to be ashamed of. This can happen to any entrepreneur regardless if they are already established business owners or just starting out. The important thing is that you identified that this is an issue and that you aim to take corrective action.  
 
You are in the right place because I am sharing the four steps to take in order to get...
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Key Business Numbers Every Entrepreneur Should Know

Jun 22, 2020
As an entrepreneur, you probably began your business for a specific reason. Whether it be to gain financial freedom, to pursue your passion, or to be your own boss, every entrepreneur’s goal is the same. 
 
Everyone aims to have a profitable business. But you need to have more than just the desire for success. You need to take action to ensure your business success because no one is going to do it for you. 
 

Financial metrics can be a tough topic to address.

A key part of your success is knowing your financial numbers. In other words, you need to actively keep track of your financial metrics by doing some sort of bookkeeping or financial analysis. Keeping track and analyzing your finances is a necessary business operation whether you are a new or experienced business. 
 
Now, how do you get control of your business finances?  I recently had the opportunity to chat with Danielle Hayden, a financial planner for small businesses. She...
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Email Marketing Software Every Company Should Have

Jun 15, 2020
 Email Marketing is the act of communicating or broadcasting a message to a group of current and/or prospective customers through email, and it's an important aspect of any business foundation.
 
It is used to build brand awareness, to build relationships, and to drive sales. It is a cost-effective way to get the word out about your business and your product offering quickly. 
 
Email Marketing should be utilized by all businesses no matter if the business is a traditional brick and mortar or online. And as foundational as this subject may seem, the sad truth is that many businesses are not utilizing email marketing and for those who do, they are not using it correctly.
 

You MUST have a business email.

The first aspect to utilize email marketing effectively in your business is to ensure that you have a branded business email. Your personal business email or branded email is an email address that carries the same name as your brand. This will include...
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How To Use LinkedIn To Grow Your Business

Jun 08, 2020
LinkedIn is the best B2B social platform that exists. It is the leading platform for building personal networks and connections via word-of-mouth. Through these connections, LinkedIn provides businesses the ability to grow exponentially. The best part? This can all be done from the comfort of your office or home as you don't need to physically and/or personally attend events to find those high-quality connections and leads. 
 
Another advantage of this social platform is that it is a great way to strengthen your brand and make it highly visible. LinkedIn is an amazing, untapped platform that can generate high quality leads for your business if it is utilized properly.  But, many business owners are yet to fully dig into the benefits and power of LinkedIn.
 

Why Is LinkedIn A Great Resource To Grow Your Business? 

This has to do with the word-of-mouth benefits mentioned earlier. Given that this platform heightens human connections and strengthens your voice...
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LinkedIn Ad Strategies to Increase B2B Sales

Jun 01, 2020

Determining Your LinkedIn Ad Budget 

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them. 
 
Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads. 
 
If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format. 
 
When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget. 
 

Sponsored Content Ads 

These are native ads that appear in your target audience’s news...
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