Online Resources For Experts, Coaches, Speakers and Consultants

Licensing your content can be a game-changer for scaling your business and reaching a broader audience. For coaches, consultants, subject matter experts, speakers, authors, course creators, and thought leaders, offering your expertly crafted programs through licensing can significantly bolster your influence while generating passive income. However, there are a few fundamental considerations you need to weigh up before diving into this strategy.

1. Will You Be Selling It Yourself?

The first thing you need to think about is whether you intend to keep selling your content directly. Understanding whether you're moving entirely to a B2B model or maintaining a blend of B2B and B2C can significantly impact how you approach licensing.

If you continue selling directly, consider how that affects potential licensees who might be your direct competitors. It’s essential to ask yourself whether licensing your content to someone in direct competition with your market will be beneficial....

Content licensing is a game-changer for coaches, consultants, subject matter experts, speakers, authors, and course creators looking to expand their reach and generate additional income. However, diving into licensing without proper knowledge can lead to costly mistakes. Today, I’m going to walk you through the most common errors and how you can avoid them, ensuring you protect your intellectual property and maximize your profits.

First up, let’s talk about pricing. Many people have no clue how to price their content for licensing, and if you get this wrong, you can end up seriously undercharging. It’s different from pricing your course or membership—we're talking about a whole new ball game. You need to consider operational expenses, legal costs, set-up fees, and the true value of your training within an organization. For example, I had a client who came to me with a $50,000 pricing idea, and after our assessments, her proposal ended up being three...

When we talk about content licensing, we're discussing a powerful business strategy that allows other companies to rent, utilize, or distribute your training programs, courses, systems, or workshops. This means you're not the one directly distributing your content—it’s an efficient route to expand your reach and generate additional income.

So, who exactly can you license your content to? Let’s dive into four potential categories of licensees and explore how you can strategically leverage them to reach your business goals.

1. License to Your Own Clients

Imagine giving your existing clients the ability to use and distribute your training materials. If you’ve coached individuals or companies in specific methods—like a unique marketing strategy—you might license those same clients to teach your methods within their own businesses. This strategy requires less heavy lifting in terms of sales and negotiations, making it one of the fastest ways to start...

Licensing is a brilliant strategy for experts like you who have amassed a wealth of valuable content over time. You've spent years honing your craft, and now it's time to let your work do some heavy lifting for you. Through content licensing, you can monetize the articles, videos, courses, and systems you've developed, providing you with additional revenue streams while amplifying your impact. Let's dive into how you can capitalize on the licensable content you already own.

There are three key types of content that others are eager to license: distribution-level content, augmentation content, and complete standalone program content. Identifying which type your material fits into is the first step to monetizing it effectively.

Distribution-level content includes shorter pieces like articles and instructional videos. This content is perfect for companies looking to bolster their public channels or internal training resources. For example, if you have how-to guides that are no longer a...

I want talk about a strategy that can truly take your consulting or coaching business to the next level – content licensing. This is for those of you who are established in your field with proven systems, methods, or frameworks that you know get results. If that’s you and you're intrigued by the notion of making your competition your clients, keep reading.

In the realm of content licensing, which I've discussed extensively and have hands-on experience with, something magical happens. Through licensing, you can scale your influence and income by allowing others to use your content. But before we go further, let me share a story from my own adventure with content licensing, which could help you look at your business from a whole new perspective.

Years ago, I found myself immersed in the baby planning industry, coaching new parents. But here's the twist – it wasn't truly my passion. Even after creating an entire industry, I realized my heart lay with business...

Are you sitting on a gold mine of courses, training programs, and educational content? If you've established yourself as a subject matter expert, authored insightful books, or developed methodologies that deliver measurable transformations, then content licensing could be the unexplored path to elevating your business. This innovative strategy allows other companies to rent and utilize your content, providing a multifaceted opportunity for growth, influence, and revenue without diluting your ownership rights.

Imagine not having to start from zero each time, but rather, benefiting from the credible, results-oriented material you've refined over the years. The beauty of content licensing lies in its flexibility – you needn't have a fully constructed program to start. What's paramount is a proven method that achieves predictable, transformational, measurable results. That is the anchor of potential in the vast sea of content licensing.

Here's the kicker: Followers and fully...

Scaling your business doesn't necessarily mean more time, more money, or more effort. It can be as innovative and effortless as leveraging content licensing—a strategy that’s changing the game for industry experts across the board. If you've ever wanted to amplify the reach of your wisdom and multiply your income without additional workload, listen in. Here's a roadmap to understanding and harnessing the magic of content licensing.

Who Is Content Licensing For?

Ideal for established coaches, consultants, speakers, and authors, content licensing can transform your hard-earned knowledge into a tool for exponential growth. If you possess unique trainings, programs, or methodologies, you’re sitting on a goldmine. Other companies are eager to distribute proven, valuable training without reinventing the wheel, and they're willing to pay for the privilege.

Why Should You Consider Licensing Your Content?

The benefits of this strategy are impressive. Content licensing...

Content licensing is an innovative strategy that involves giving another company the ability to use or distribute your content. It's not about selling your content, but rather renting it. This means you retain ownership, while another organization benefits from the expertise and value your content offers. It's a concept not widely known in the broader business community, yet it holds substantial potential for those who embrace it.

The strategy is particularly relevant for established business subject matter experts, coaches, consultants, speakers and authors who have developed courses, trainings, or content over the years. These assets become even more valuable when shared through licensing. Imagine the time and effort it took to develop your unique processes and training programs. Other businesses recognize this value and, rather than starting from scratch, they prefer to leverage existing, proven content. Content licensing allows these businesses to tap into your expertise,...

For established coaches, consultants, and service-based entrepreneurs who have been diligently serving their clients and are now looking to significantly escalate their business revenue, the path to financial growth might seem challenging. However, with the right strategies, increasing sales rapidly can be achievable.  In this article we'll explore ten innovative and practical methods that have been proven to boost business income by $50,000 within just six weeks. These strategies are especially beneficial for professionals who already have a solid foundation in their business and are ready to take it to the next level.

1. Personalized Mentorship:

Offering one-on-one personalized mentorship can significantly impact your revenue. This method involves diving deep into the unique challenges and goals of each client, providing tailored guidance. To enhance the value, incorporate your personal success stories and failures, offering a transparent view that clients can learn...

In the dynamic world of coaching and consulting, the move from B2C (Business-to-Consumer) to B2B (Business-to-Business) can be a pivotal shift. April Beach, a seasoned business strategist with over 27 years of experience, recently delved into this subject in her Suite Life Entrepreneur podcast, episode 318. Here’s a concise breakdown of the episode, offering actionable steps for professionals considering this transition.

Step 1: Evaluate Your Readiness for B2B

The first step is recognizing when it's time to shift focus. If you're an established expert feeling the urge for change, it might be time to consider B2B. Beach suggests introspection about your current business model and your readiness for this transition.

Step 2: Understanding Your Legacy and Future Goals

Before making the leap, understand the legacy you've built in your B2C journey and how it aligns with your future goals. Ask yourself: How important is it for me to be recognized for my past work in my...